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TAILORED EYECARE AND EYEWEAR

Tailor made for you


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Modèle #73 Choisi en tant que gagnant

Des documents de marketing | Crée par Alisdair

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Discussion

4 Commentaire récents

  • 11 septembre 2011 05:30 Alisdair
    Porteur du Projet

    I have opted for the brown tailors dummy and have uploaded a higher res version

  • 11 septembre 2011 05:30 Alisdair
    Porteur du Projet

    On the posters we don't require the text that is on the back of the postcard

  • 9 septembre 2011 03:22 Alisdair
    Porteur du Projet

    Hi Photozee,

    Thanks for the designs. The text in Design #7 is better because the first line is more like a headline which it should be. I like the idea of the designs, but this is going to be a series of postcards made to the same people and I think that they will all start looking the same. As this one is about tailored eyecare could you have a go at using a tailors dummy in the design, something like...
    http://www.dreamstime.com/stock-photos-dummy--image4935953
    http://www.dreamstime.com/royalty-free-stock-photo-mannequin-image18131255
    http://www.dreamstime.com/stock-image-old-dressmaker-dummy-image13085531
    http://www.dreamstime.com/royalty-free-stock-photography-upper-half-of-old-dressmaker-dummy-image10239247
    http://www.dreamstime.com/stock-photos-vintage-fashion-model-dummy-mannequin-image1388453
    http://www.dreamstime.com/stock-image-mannequin-image1748561
    http://www.dreamstime.com/royalty-free-stock-photos-sewing-mannequin-image5568008

    They are just some ideas, you can use any stock image you can get hold of that looks good. If you could combine it with the eye from #6 & #7 that may work?
    I have updated the text for the front of the postcard - please see the new file uploaded.

    Design #4 - Can you remove the Buchanan Optometrists from the address as it is already in the logo. Can you change the font of the main text so it is a bit easier to read. I will need a copy of all the fonts that you use in the design for the front and the back please if we finalise these designs.

    Many thanks

  • 6 septembre 2011 18:45 Alisdair
    Porteur du Projet

    Thanks for the draft No 2. The problem is that this looks like the sort of marketing every optician uses. It really doesn't get across the idea of tailored eyecare and eyewear which is the key idea of this marketing exercise. The postcard has to catch peoples attention from just dropping on their floor as this is being mailed to new potential clients. Don't be afraid not to use a picture of an optician!! maybe a tailors dummy or something like that? but we do need to make sure its clear that it is an optician and not a tailor. If the wording needs to be changed or reduced let me know. This draft unfortunately looks like something I could have got from stock templates.