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Nationwide launch of a new dessert brand

frukt snö


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Gagné

Modèle #83 Choisi en tant que gagnant

Un logo, monogramme ou une icône | Crée par Scolwell

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    200,00 $ Garanti
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    94
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  •  Gagnants
    1
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Discussion

15 Commentaire récents

  • 20 septembre 2010 17:16 Scolwell
    Porteur du Projet

    We would like to thank everyone that submitted designs! We took the top 5 choices and put them before focus groups.
    Although they all received positive feedback, there was a clear favourite. The design that we have chosen to represent our brand is #83 by adamuk.
    Thanks again to everyone who participated.

  • 17 septembre 2010 11:40 Scolwell
    Porteur du Projet

    #63 - Keatky
    Can you remove the greyshaded background, extend the tagline to the bottom of the watermelon, and change the dominant colour of "frukt" to Pantone 224 C. Thanks.

  • 16 septembre 2010 10:29 Scolwell
    Porteur du Projet

    #52 - adamuk
    Please do a rendering with colors that are representative of real fruits in the snowman for comparison.
    #54 - adamuk
    Can you have a light snowfall above the entire logo with light coloring matching the font colors.
    Thanks

  • 16 septembre 2010 07:07 Scolwell
    Porteur du Projet

    38 - adamuk
    Please place the snowman between the words 'frukt' and 'sno', level on the baseline. Thanks.

  • 16 septembre 2010 06:57 Scolwell
    Porteur du Projet

    #45 - FigTreeDesign
    Please use Bold for the name.
    Thanks

  • 16 septembre 2010 06:53 Scolwell
    Porteur du Projet

    #35 adamuk - Can you please do rendering #35 in the same colours you used in rendering #38. Both #35 and #38 are testing well. Since you are the artist for both, we would like to have them in the same colour to see what happens in the focus groups.

  • 15 septembre 2010 17:35 Scolwell
    Porteur du Projet

    #13 - Your original concept (13) works best with the thicker lines... Please use the colour combination of #40 on the design of #13. Also, please have the name(frukt...) in the same colour as the middle stripe.
    Thanks.

  • 15 septembre 2010 10:56 Scolwell
    Porteur du Projet

    As we are down to the last 4 days, I will summarize what we especially like, and what is not working for us. There are a few different designs that we could see using, but none of them are quite there yet.
    #38 Very cute, but perhaps better suited to an ice cream company. Our texture is very different.
    #35 Love the tongue catching snowflakes. Please try it with the mouth a bit more round, some separation between the 2 words, a capital 'S', and perhaps one with the word "frukt" in a shade of orange, and sno staying in blue.
    #32 We like the font chosen, and the color, but find having the fruit being part of the word 'sno' a confusing message. Perhaps try to incorporate the fruit in the word 'frukt'.
    #30 This is our favourite of your designs. Please try one with the 'S' removed from the top. Also, please use the 'no' from #19 on design #30
    #13 We like how the colors in this one are vibrant, just don't like the actual colors. Can you try with lime, purple, orange, and choose tones that are really punchy. Also, please try one where the lines are thinner.

    There are others where it is obvious the designers spent a lot time on the creative, but regretfully they just don't work for the image we need to project with this product.
    I hope that this feedback is helpful to all...
    Thanks.

  • 13 septembre 2010 17:22 Scolwell
    Porteur du Projet

    #13 FigTreeDesign
    Design has real potential. Can you change the 3 colours to colours of fruit.
    Thanks

  • 12 septembre 2010 23:45 robin56

    Ha! Hooboy, I'll get right on it!

  • 12 septembre 2010 22:42 blueblu

    uh oh....:)

    thanks for your comments and suggestions

  • 12 septembre 2010 21:41 Scolwell
    Porteur du Projet

    Draft #4 by MAdrian
    Thank you for your new rendering. Can you please change the colour of the product rendering. You can choose any colour that would be representative of a popular fruit.
    Thanks.

  • 12 septembre 2010 21:36 Scolwell
    Porteur du Projet

    Drafts #5, 6, 7, 8 by robin56
    Thank you robin. Of your renderings, our favourite is #7. We like the font and snowflakes for the word "snö", but would like to see something different for the first word "frukt". Also, the word "frukt" should not have the letter 'c' in it.
    Thanks.

  • 12 septembre 2010 21:28 Scolwell
    Porteur du Projet

    Draft #2 ,3 by blueblu
    Thank you for your initial drafts. Many on our team were impressed with your drawings. Although we like your graphic representation of the product itself, we have had 2 people mention that it somewhat looks like a cow dropping, definitely a negative for a food product. :)
    We like the colours and also the fonts chosen. The S on top of the product is also a nice touch. Is it possible to somewhat change the look of the product itself, perhaps giving it more of a thin ribbon look. Also, please put the 2 dots above the "o" in the 'sno' in the tagline.
    We look forward to seeing the update.
    Thanks.

  • 12 septembre 2010 10:45 Scolwell
    Porteur du Projet

    Draft #1 by MAdrian.
    Thank you for your initial concept. We need to have the product name "frukt snö" as the primary component of the logo. There should not be an actual photo of the product in the logo. I provided the photos just to allow you to see what it looks like, in case someone wanted to use the ribbon like texture of the product in the logo design, but this is not required, just an option.
    Thank you again, and we look forward to seeing future submissions..