I think if you could try the graduated font from #9 to #12 into #5 it might work, otherwise it is #5 by a "nose!" Thanks for humoring me by trying the alternatives!
#9: Nice, but could we try a "double helix" or DNA type of icon, rather than an atom? #10 and #11: two good ways of working in the stethoscope. #10 out of white looks like an alien, but works much better out of orange. #11: is a very interesting direction, but the use of lower space impacts my size restriction (see brief) so would make the type much smaller - might work better if tube more closely followed the base of the copy (not as an underline, but closer), with a smaller head?
#6 - #8: Can we stay with the white background (no need to resubmit, but for any future)? 7 and 8 are better as script than 6, but so far I prefer the balance of both lines being equal in #5 - I think adding leading/spacing would inappropriately stretch the script font selected.
Draft # 4&5: #4 is promising, but so far #5 is a stand-out. It is cleaner than the others, and somehow more "modern." I like the stronger font and colors, although I would consider maybe making the second line different (italic? script?, not sure ... may look terrible?). Is there a way that you could also consider trying a very stylized stethoscope (just the "cold" end, similar to the circle that you have currently?) - not sure, but I like the idea.
Draft #1 - Nice start. I would prefer to see this on a white background, and I think then the colors (at least orange) may need to be brightened up a bit. I like the color difference on each line of type, but would prefer to see a slightly smaller icon and a slightly larger font size. Font could e a bit more exciting (I know it is boring corporate, but still...).
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#4 is promising, but so far #5 is a stand-out. It is cleaner than the others, and somehow more "modern." I like the stronger font and colors, although I would consider maybe making the second line different (italic? script?, not sure ... may look terrible?). Is there a way that you could also consider trying a very stylized stethoscope (just the "cold" end, similar to the circle that you have currently?) - not sure, but I like the idea.
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