#71. Thanks. You're the first to actually use the provided art! Looks good, clean, Can you try a few more? Bolder, san serif type. Also, try something without the CTM. We're not sure if we want to feature it.
Thanks for your patience. It's a difficult process. But your efforts have helped us to focus.
We've decided to use an existing piece of art for our mark. I've uploaded it. Please incorporate the mark into your type treatments.
Also, we'd like to add a tag line:
Wisdom. Courage. Transformation.
At this point, we'd like to see a variation of fonts, colors and positioning options. It would be interesting to see the mark used within the text, and also as a larger element, perhaps screened behind or to the side of the text.
We're finding that the symbols aren't working. At least we haven't seen one that really hits home. Let's forget the symbol for now and focus on the text and CTM. We'd like to see bold type treatments. Stay away from cool colors. We want it warmer, inviting. It helps to see drop shadows and soft edges. Thanks.
#43 - We like how you've interpreted our last comment. It's strong, masculine, the mark is very nice. Would you mind doing a couple of versions with different colors? Also, we wonder what it would look like with the mark to the side and the words stacked. Any variations would be helpful to see. On another note...We're also very interested in seeing other directions. Designers, please review the uploaded reference. We would like to see a treatment/illustration that evokes that 1930's iconography. Thanks to all. Your efforts are appreciated.
Designers, what you have provided has helped us to define a possible creative direction. I'll give you comments on specific designs and then share our thoughts on the image I have just uploaded as reference.
Witter, you have done the most in creating illustrations that communicate connection. We like that. #20, 37, and 38 were most impactful for us. We don't like the red. In general, let's work with more earth tones. Again, see uploaded image. #2 is clean but no sense of connectivity. #9, though using the male symbol, feels feminine. That symbol doesn't work for us. #14, 15, 17: Again, the symbol, but also the colors and treatment are too soft and feminine. #10, 11 remind us of our failed American corp Enron. #25, and 35-38 evoke a sports feel, like cycling for 25 and soccer for Witter's work. Your work has really helped us to come to this new creative brief addendum: We want to create a call to action, a call to a higher purpose. We want to enlist men. Like the imagery of pre-war U.S. and the deco/moderne work that was part of the Works Progress Administration, men were offered very strong images of the strong and productive men they could be, at a time when most men felt emasculated, powerless, and without hope in post-depression U.S. Like then, we want men to feel a connection to what they can be when they connect with the men and do the work necessary to improve their relationships and lives. The image we're referencing is a public domain piece we adapted for a project we created. Thank you.
Dear Designers - So grateful for your initial efforts. After conferring with my partner, I will post notes for most designs so everyone gets feedback. Expect those notes at about 1:30pm PST.
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Thanks
Porteur du Projet
Porteur du Projet
Porteur du Projet
Thanks for your patience. It's a difficult process. But your efforts have helped us to focus.
We've decided to use an existing piece of art for our mark. I've uploaded it. Please incorporate the mark into your type treatments.
Also, we'd like to add a tag line:
Wisdom. Courage. Transformation.
At this point, we'd like to see a variation of fonts, colors and positioning options. It would be interesting to see the mark used within the text, and also as a larger element, perhaps screened behind or to the side of the text.
Thank you!
Porteur du Projet
Porteur du Projet
Porteur du Projet
Witter, you have done the most in creating illustrations that communicate connection. We like that. #20, 37, and 38 were most impactful for us. We don't like the red. In general, let's work with more earth tones. Again, see uploaded image. #2 is clean but no sense of connectivity. #9, though using the male symbol, feels feminine. That symbol doesn't work for us. #14, 15, 17: Again, the symbol, but also the colors and treatment are too soft and feminine. #10, 11 remind us of our failed American corp Enron. #25, and 35-38 evoke a sports feel, like cycling for 25 and soccer for Witter's work. Your work has really helped us to come to this new creative brief addendum: We want to create a call to action, a call to a higher purpose. We want to enlist men. Like the imagery of pre-war U.S. and the deco/moderne work that was part of the Works Progress Administration, men were offered very strong images of the strong and productive men they could be, at a time when most men felt emasculated, powerless, and without hope in post-depression U.S. Like then, we want men to feel a connection to what they can be when they connect with the men and do the work necessary to improve their relationships and lives. The image we're referencing is a public domain piece we adapted for a project we created. Thank you.
Porteur du Projet