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Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
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| Letting The Cat Out Of The Bag | ||
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| How The Auto Industry "Redesigned" The Dealer Invoice Price When The Internet Arrived | ||
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| I'm an automotive consumer advocate. (See www.fightingchance.com). I have uncovered a secret no one has ever revealed consumers: how dealers get hidden cash from automakers that no one can find out about, where that money comes from, and how it reduces the dealer's true cost well below "the dealer invoice price" that we can find all over the Internet. 30,000 people buy or lease a new car every day of the year, on average. Most of them dislike the process and wish there was better information available. Every one of those 30,000 people is a prospect for this eye opening, game-changing book. No other auto info source, on or off the Internet, knows what I have taken 15 years to discover. | ||
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| Information | ||
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| Educated, relatively upscale consumers who seek out as much advice as they can find about how to get the best deal on a new car. | ||
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In terms of "image," no cute stuff. (No cat out of a bag.) This is an information revelation that every Internet auto site and even Consumer Reports is clueless about. The first time they learn it will be this book. The book must look like it came from a knowledgeable, professional source. I've been doing this for 20 years, 60,000 hours. I know more about the subject than anyone who doesn't own a dealership. The book is not about cars, it's about communicating to consumers the whole truth about "dealer cost' that they're not getting anywhere else. (You have Publish Green's specs on book covers.) minimum of 600 x 800 pixels |
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