- Inscription
- |
- Connexion
- |
- Aide
877-525-5646
Equipe commerciale: du lundi au samedi, de 13h00 à 17h00 CET
Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
Equipe commerciale: du lundi au samedi, de 13h00 à 17h00 CET
Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
4 Commentaire récents
Porteur du Projet
No spine on the book, just a front cover.
Some of places it will be sold don't want a spine.
Spike 1
Porteur du Projet
I apologize for not being much help on this yet. I'm a bit of a fish out of water in your area. But here's what I'm thinking.
I'm looking for something that's quite simple, straightforward and tasteful — "quietly classy." I feel like the words are more important to the target audience that any image could be, and there may not be an image that would reinforce the words more than it might detract from them.
On average, 30,000 people a day buy or lease a new car. They are typically educated, upscale folks who understand that "letting the cat out of the bag" is an expression that means, "There's a secret that's been kept (maybe for some time) that's finally being revealed." And for decades they've been led to believe that "the invoice price" is what dealers really pay for new cars. That's the conventional wisdom we've all bought into.
They know that automakers redesign their cars from the ground up about every 5 years. The revelation that they "redesigned" the dealer invoice from the ground up when the Internet arrived in the mid-1990s will open car-shoppers eyes to the truth for the first time and expose the "conventional wisdom" they're still being told by Consumer Reports and all those auto info websites as the ancient hogwash it is.
I think the design needs to be simple. That the words need to be the focus and easy to read. That pictures are likely to get in the way of the communication. That "Automotive Consumer Advocate James Bragg" will add legitimacy to the title.
I'm no designer, but as an example, if those words were backed by a typical quilt design (my wife is a quilter), the focus would be on the quilt, not the message. Alternatively, if they were backed by a smooth, one-color, glossy piece of silk, the focus would be on the words.
Crazy thought: An exclamation point at the end of the title might inject a feeling of something important being revealed. Which is the truth. You might be able to have a little design fun with that.
Spike 1
Employé(e)
Images picked from any other website or source will not be accepted. If you use images from “www.thinkstockphotos.com”, please make sure you keep a record of image ID as winner will have to provide images ID's as well.
Porteur du Projet
Please change the book's sub-head to:
How The Auto Industry "Redesigned" The Dealer Invoice Price When The Internet Arrived
It's a much more powerful statement.
spikeb