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Equipe commerciale: du lundi au samedi, de 13h00 à 17h00 CET
Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
Equipe commerciale: du lundi au samedi, de 13h00 à 17h00 CET
Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
Bref créative |
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| Generic Food label 60mm x 100mm | ||
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| Organic whole grain products | ||
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| tasty. healthy. organic. in Swedish (gott. nyttigt. ekologiskt.) | ||
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- Food label measuring 60mm x 100mm, rounded edges - Paper sticker placed on see-through packaging (OPP foil). The packaging is transparent so that the shopper can assess the quality of the product. We have also placed a round sticker reading 'less package - more planet' on each product. - Includes company logo (Lillefogel logo, existent), strapline (tasty. healthy. organic. - attention: this reads 'gott. nyttigt. ekologiskt.' in Swedish), USPS (i.e. milk free, soyfree, eggfree...), local organic logo. - The label should be generic so that the middle section can be adaptable /have 'changing titles' as per the different products. The design should be applicable to different products without necessitating new design for every new product. Some of the products are presented in a bright orange-coloured paper tray. So the label colours/design should take this into consideration, i.e. I like turquoise as a counter-colour. The product title will be in black, simple arial fond. The product is organic and whole grain. I currently have labels, but they are unfortunately not visible on the shelf. Please check www.lillefogel.com and click on 'produkter' on the menu bar. - I am looking for something bold and simple like the 1930s Penguin book covers. - I would like for the label to be almost like a precious fragrance label. The products are all of premium quality. There are absolutely no additives or taste enhancers and I wish for the label to reflect the premium, 'clean' appeal of the product. |
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| Food | ||
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| Well educated, health conscious shoppers. This is a product for the Swedish market. The product targets consumers that do not primarily shop for price. This audience focuses very much on appearance. | ||
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The design should not be a 'tree hugger' style. This is a premium food product that tastes great and is also of premium organic quality. I am looking for something simple, straightforward, recognisable with good shelf visible and a high design estetic. Includes text elements in Swedish. Strapline: gott. nyttigt. ekologiskt. (In English: tasty. healthy. organic) USPs: utan mjölk - utan ägg - utan tillsatser - sojafri - cholesterinfri- lactosfri. (In English: without milk, without egg, without additives, soyfree, cholesterinfree, lactosfree). |
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Téléchargez le matériel du projet |
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| logo_kravNy_5967.zip Logo files |
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| Lillefogel_HighRes_5972.pdf PDF File |
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| KRAV_marke_CMYK_5973.eps CMYK EPS file |
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| Mycroburst_Sketch_JPG6152.jpg Sketch |
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| Lillefogel_Mycroburst_Input_23_May_2011_6182.pdf Dear Designers, please see uploaded input: ...you will see the enveloped ’PENGUIN BOOKS’ vignette. Thank you for changing this for a LILLEFOGEL-styled one. I put some examples at the top part of this page. Thank you for adjusting the style/s for LILLEFOGEL. Would it help you to use a ribbon to capture ‘Gott. Nyttigt. Ekologiskt’ or do you feel it is just too many words? Try with just ‘ORGANIC’. The line ”utan mjölk - utan ägg - sojafri – laktosfri” gets maybe more visibility if it moves into the middle panel? Just a suggestion- try it. Refer to i.e lottagloria # 28. I do not like the bending, though. If you do so, pls move the KRAV logo to the spot where the penguin is now. I really like the bold, almost fluorescent colours suggested by Marie Louise i.e. design # 37 or the colorful bid sticker on this page. Please stay within a bold color scheme also with regards to the vignette. Honeybadger, i.e # 41 is using the initial LILLEFOGEL label pattern as a background, which I appreciate for the upgrade of the label. Hope all is more clear. THANK YOU!! |
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| Grafik_File_Overview_All_Labels_6224.jpg Dear Designers, here is an overview of the existing labels and colour compositions. Please use the branches at the top and substitute the text with the LILLEFOGEL logo |
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| Photo_Sticker_Zoo_6225.jpg Here you see now nice the colour pops |
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| Lillefogel_dinkelzoo_6226.pdf Here is an individual label so it is easier for you to take out the branches |
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