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877-525-5646
Equipe commerciale: du lundi au samedi, de 13h00 à 17h00 CET
Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
Equipe commerciale: du lundi au samedi, de 13h00 à 17h00 CET
Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
Bref créative |
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| Can you Create an Animation for One^bird? | ||
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| Need home page animation | ||
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| Changing Migrations | ||
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Need to create an animation for the middle of the front page at www.onebird.com. Here's some background on the company: It only takes one^bird to change a migration. onebird, LLC was formed to provide online marketers (specifically tourism marketers) a way to target the people that influence decisions about where to go on vacation. The company targets the "one birds" that can, and do, lead their pack (or flock) to a new destination. one birds are influencers that change migrations. The corporate identity, just like the company--needs to be bold and imply both individuality and leadership. one^bird, llc is not afraid to breakaway from the beaten path. one^bird needs to be a leader. You can see more about the company at onebird.com. Here's some background on what went into the logo. In my preliminary take I have used the ^ symbol in between one and bird to do two things--imply that there's a beak there and because the ^ kind of looks like a pair of wings. So the ^ represents a bird or the "one^bird". |
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It's aimed at young, female media buyers and people in the travel industry and the advertising industry. one^bird needs to be trustworthy enough to spend big budgets with. It should be cutting edge but not bleeding edge. one^bird takes calculated risks to find better opportunities. one^bird is a general leading the army to break through the lines with the minimal loss of soldiers. one^bird is innovative, decisive and bold. I would like to portray leadership in the logo--innovative, calculated, bold leadership. Its creative but pretty serious. |
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Animation should be pretty short... less than 20 second and it needs to be 960x 255. What I'm trying to portray in this animation is that this company helps marketers find and target a message to the one^bird that can change a migration. I keep thinking of the ultralight planes that geese follow as they migrate to other breeding grounds. We can use that kind of imagery/ if you like. I have pictures of this if you need them. But I want the animation to be more conceptual as opposed to a realistic rendering of birds and planes. One option, then, is to capture a plane leading a "v" line of geese to a new destination. That captures what I want to capture in one^bird but it's too much to fit in a logo (I think). Maybe one bird, represented by the carat "^", leads other birds represented by multiple carats "^^^" forward? Here's another way to approach it -- a group of birds flying, perhaps in disarray, and then one bird flying in and leading the path forward in an organized fashion. That bird that leads the pack into movement and organization then morphs into the ^ in the one^bird logo. I would like the last frame of the animation to be the one^bird logo with a tagline like "change your migration" or "prepare to flock" or "the science of flock" or something like that. Most likely its "change your migration" |
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Téléchargez le matériel du projet |
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| PastedGraphic_1_4254.pdf |
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| one_bird_in_black_LOGO_4255.pdf |
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