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Pour le projet The Don't Forget Travel Group logo & stationery designheld by Dontforgetgroup

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Modèle #37 Choisi en tant que gagnant

Un logo, monogramme ou une icône | Crée par Dontforgetgroup

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  The Don't Forget Travel Group logo & stationery design

 

  The Don't Forget Travel Group

 

  We won't forget you

 

  Yes

 

  This is a start up travel agency with 3 parts: The parent company is called "The Don't Forget Travel Group". The image to be projected for his travel agency is all sophistication, professionalism and experience with a hint of quirkiness.

The first division is called "Don't Forget The Kids Travel Group". This division is aimed at family travel and the target market for this is Mothers (aged between 30-50 with children aged 5-15 years). These mothers are in a household with a larger then average disposable income and their children go to private schools.

The second division is called "Don't Forget The Briefcase Travel Group". This division is aimed at the corporate & business travel market who are looking for a professional and knowledgable travel agency.

I am looking for 3 interchangeable logos- The Don't Forget Travel Group (with emphasis on the words Don't Forget), Don't Forget The Kids Travel Group (with empahsis on The Kids) and Don't Forget The BriefcaseTravel Group (with empahsis on The Briefcase)

Along with the logos I would like a design for business cards and a letterhead.

 

  Travel

 

  Logo Type
Symbolic
Abstract Mark

 

  Unique/Creative
Sophisticated
Corporate
Modern

 

  My natural instinct is to go for a Blue colour but I am open to ideas on number and which colours. I wouls like to steer clear of Red & White as this the major competitors colours. All I ask is that the end result work as a mono colour as well as multi colour (and on line)

 

  not sure

 

  A few ideas that I have been playing around with are:
a logo that looks like a "passport stamp" (and the words "the kids" and "the briefcase" are interchangeable through the centre of the circular stamp.

An image of a a finger with a ribbon tied around it to represent "dont forget".

An image of an elephant as they are known for their long memories.

I like the idea of a silhouette image (like in the Mad Men tv show logo/imagery) particularly for the Dont Forget The Briefcase Travel Group corporate side of the business. Below is a link to the tv shows imagery (or just Google "Mad Men Logo")
http://www.google.com.au/imgres?q=mad+men+season+1+logo&um=1&hl=en&sa=N&rlz=1T4TSAU_en___AU380&biw=1093&bih=445&tbm=isch&tbnid=05ndHxdPACUY7M:&imgrefurl=http://filetraffic.eu/s/mad%2520men%2520s01e06%2520720p&docid=2PxzAUx9QkqkyM&imgurl=http://img202.imageshack.us/img202/6831/2z3ro94.jpg&w=400&h=578&ei=9DiiTuSACunHmAW4mdWUCQ&zoom=1

This is a link to another silhouette style image that also appeals, but is not as sophisticated as the Mad Men one.
http://cutcaster.com/vector/100224491-Illustration-of-businessman-with-briefcase-standing-in-doorway/

 

Téléchargez le matériel du projet

 

mad_men_style_logos_11443.docx

Here are some logos that I have been playing around with - they are based on the Mad Men logo

 

Dont_Forget_passport_stamp_style_11444.docx

This an example of what I mean by a "passport stamp" style