My client is disappointed neither of the final two designs have tried using lower case letters like #86. Please provide a few samples with similiar typography to #86
We are opening up the competition for 3 more days to develop these two designs.
Here are the directions we would like to go with these designs.
#91 font - Stronger font, remove gradients. Try mixture of case for lettering - TekCare. Try rotating the rings so the dots are offset. Try mixture of fonts. Tek - modern, techy font, Care, caring/handwritten font.
#94 Solid colors no gradient. Try some colour options instead of dark grey for circles e.g. green/blue.
Using Tekcare as writing on the floor with the map pin going through the writing on the floor is a concept I would like to explore.
Similiarly, perhaps Tek Care could be 3d writing in space with the pin in the ground in front(a thin map pin with the radio motif on the pinhead in this scenario)
The pin element is still not set - whether it's a google map style pin or more like a real pin with a ball on top... get creative!
#4 x3mart thank you for your stylish first draft. Really like the use of satellite over "Care" as it really describes what this brand stands for in a strong visual way. Using the A as a home/tent is also nice - but the leaf/chimney could use a little refinement. A simply chimney suggesting the Satelite is protecting the house A should suffice here.
I'd also like to see the circular swoosh around the satellite improved to give a more dynamic feel to the satellite... almost like it's moving and/or sensing.
Finally, I'd like to see some subtle gradients used to give a more 3D effect (similiar to #2)
Great job so far everyone, please keep up the excellent creatives all
#3 Anuj - Thanks you for the design. I like the cool blues used in your design and the house does hint towards caring. Not keen on the thumbs up symbol and the tagline. Remove the tagline and consider another symbol inside the house to take this design to the next level.
#2 Dan Thanks for your first draft... really like the colors and typography. The greens definately hint at the 'caring' aspects of the brand... I'd like to see you push the caring imagery a little further.
Also would like to see a version without the tagline.
Keep up the great work!
DDesign... Thank you for your first draft#1.
Has a very modern feel in alignment with the creative brief. I do like the typography. Could you emphasize the "Care" part of the design a little more, perhaps by using a green color or some leaves/tree/home motif.
I'd also like to see a version without the Tagline.
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Porteur du Projet
TekCare
Thanks.
Porteur du Projet
Please don't use shading/shadows in design.
The client is based in a 3rd world country where quality printing is hard to find.
So we are looking for a stylized simple two or three colour finished logo.
Porteur du Projet
We are opening up the competition for 3 more days to develop these two designs.
Here are the directions we would like to go with these designs.
#91 font - Stronger font, remove gradients. Try mixture of case for lettering - TekCare. Try rotating the rings so the dots are offset. Try mixture of fonts. Tek - modern, techy font, Care, caring/handwritten font.
#94 Solid colors no gradient. Try some colour options instead of dark grey for circles e.g. green/blue.
Porteur du Projet
We will review with key decision makers and come back to you shortly!
Porteur du Projet
Porteur du Projet
Color scheme: #27
Typography: #29 but without stylized e's.
(Concerns about readability of some of the more hi-tec typefaces - e.g.#43
Porteur du Projet
I apologise this was not mentioned in tje original brief.
I expect we will extend the deadline by a few days to account for this.
Porteur du Projet
Using Tekcare as writing on the floor with the map pin going through the writing on the floor is a concept I would like to explore.
Similiarly, perhaps Tek Care could be 3d writing in space with the pin in the ground in front(a thin map pin with the radio motif on the pinhead in this scenario)
The pin element is still not set - whether it's a google map style pin or more like a real pin with a ball on top... get creative!
Porteur du Projet
After feedback from client, I have one more imageboard to inspire you.
To help create a motif please consider the "TEK" part of the name - this involves using radio waves to track objects.
http://website-design-studio.net/TekCare/Radio-mast-radar.jpg
So the Google maps marker symbol could be used instead of a traditional badge to hint towards this.
We really like the clear radiomast motif used in #2.
Combining the above 2 may well be a winning formula :)
Porteur du Projet
The client just informed me that the home imagery is not appropriate for the business so we need to move away from the home/care imagery.
They would like to focus on the pulse/heart imagery as shown in this photoboard.
http://website-design-studio.net/TekCare/pulse-care.jpg
Thanks for all your hard work so far and more detailed feedback will be provided individually shortly!
Porteur du Projet
I'd also like to see the circular swoosh around the satellite improved to give a more dynamic feel to the satellite... almost like it's moving and/or sensing.
Finally, I'd like to see some subtle gradients used to give a more 3D effect (similiar to #2)
Great job so far everyone, please keep up the excellent creatives all
Porteur du Projet
Porteur du Projet
Also would like to see a version without the tagline.
Keep up the great work!
Porteur du Projet
Has a very modern feel in alignment with the creative brief. I do like the typography. Could you emphasize the "Care" part of the design a little more, perhaps by using a green color or some leaves/tree/home motif.
I'd also like to see a version without the Tagline.