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877-525-5646
Equipe commerciale: du lundi au samedi, de 13h00 à 17h00 CET
Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
Equipe commerciale: du lundi au samedi, de 13h00 à 17h00 CET
Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
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| Sidewalk University Apparel | ||
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| SIDEWALK UNIVERSITY | ||
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| Yes | ||
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Too often, too much priority is given to formal education vs. the acquisition of positive knowledge and life skills acquired in less-formal routes (i.e. “the streets”, “knowledge handed-down from grandma or grandpa, etc.). Many of these lessons can NOT be bought and are in most cases are unintentionally taught. While formal education is valuable, there are characteristics acquired from less-formal routes that create great and highly successful people. Sidewalk University is a brand that represents this forged, alternative, yet valuable route. Sidewalk University represents that “ghetto boy” who everyone thought would not amount to anything, but did! Sidewalk University, through one image/logo, conceptually represents a person with life skills / characteristics that are typically acquired through growing up or enduring in tough conditions, physically, mentally, spiritually and/or emotionally. Commonly referred to as the "School of Hard Knocks", these experiences tends to "make or "break" people. Those that endure are typically highly spiritual, highly successful, come from an urban environment (regardless of race or class), moderately humble and very humanistic (versus materialistic). Essentially, they have a "story". Examples of this are… “A man who owns 100 franchise establishments, but never graduated from high school”, “A janitor who creates an algorithm for a solution that Ph.D.s were struggling to solve”, "A doctor who grew-up as a foster child, bounced home from home, but still endured", "An pro athlete who grew up in the ghetto and couldn't afford shoes, but still went pro", "An illiterate adult who through determination became an English teacher", “Someone who is not outwardly successful, but inwardly balanced, insightful, content and confident”. The design should have an international urban appeals to those of which a formal education may not be an option, but they are driven / determined to become something or someone. Whether from the slums of India or the ghettos of Detroit. Situational factors may make them perceived as "angry", but they’re simply fed up with the way things are, thus anger is combined with positive energy to forge a new positive path. |
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| Apparel | ||
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Symbolic Initials Illustrative |
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Unique/Creative Clean/Simple Serious Illustrative |
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| Open to all colors, but I would like the logo to go on any color solid apparel, so a single or dual color design as one treatment of the logo would be nice to have, but it’s not limited by any means to two colors. Please go all in :-) | ||
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| not sure | ||
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Please keep in mind that this logo will be typically embroidered, so while it needs to be intuitively descriptive, it should not be overly complex. Logo on this website that appeal to me are: 1. Rogue Gator (Portfolio → Fashion & Apparel) 2. Mind Raven (Portfolio → Illustrative) like the “crest-like” approach 3. MSP Custom Knives (Portfolio → Illustrative) like how the vector approach still conveys deals with minimal colors 4. Shanti Shanti Yoga School (Portfolio → Church & Religious; purple and yellow), like the symbol / “crest-like” look. 5. External logo: ACTIVE SPORTSWEAR (http://www.jpink.co.uk/portfolio/) |
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