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Bref Conception

Pour le projet Red Runner Althleticsheld by OtisBlanchard

Gagné

Modèle #47 Choisi en tant que gagnant

Un logo, monogramme ou une icône | Crée par OtisBlanchard

     
     

Bref créative

 

  Red Runner Althletics

 

  Red-Runner.com

 

  Run on Red.

 

  Yes

 

  This is gonna be the red runner/ endurance athlete to be the ambassador for what the supplement is about.

The audience is 25-35 year old endurance athletes (runners, triathletes, weekend warriors). Its not goofy, and not gauged to a specific gender. Too many supplements focus on 18-25 year old males, to the point of excluding females. It can't
be goofy, which will be expanded on. Our market still wants to be young, but are not childish. Mostly Gen X-Gen Y who have time and money for running ($50,000-$70,000) dollar range.

Primarily, I have an athletic supplement formulated using pharmacology and solvent biochemistry which is patent pending (ahh, science in the age of austerity) has the possibility of increasing endurance and energy as well as promoting recovery.

I worked to get the molecule across the membrane/ fix the formulation before I ever thought about building a business, the market, etc. I'm fairly confident in my work, but I do love working out. It seems to work, and the math says it should work for what we want. The lab tests say it should deliver the molecules as a dosage form (free from a friend), but I can't spend the half million to test it (I'm not gonna get it from a friend).

This would clash with a goofy logy, but science doesn't sell this kind of product. That's why we decided on Red-Runner or Red Runner for the name. Red Runner Apparell, Red Runner Suppliments, etc.

Why do I share all this. I think to say that I am confident in my work. A business isn't the first thing I wanted to do, but I want to have fun with it. Go to marathons around North America, meet the customers, get face to face, travel, sell a few T-Shirts with the Red Runner Logo on them. A few stickers. Not take it too serious. Try to sell training wear that can go into either the recycle bin or the compost bin, but be responsible for its life cycle.

Thank you!

 

  Sports

 

  Symbolic
Character

 

  Clean/Simple
Sophisticated
Modern
Industry Oriented
High Tech
Fun
Illustrative

 

  Red or Wine or Burgundy or etc.. Then it's your call.

 

  not sure

 

  1. I want to stay away anything that alludes to the gaunt runner with the desperate & tired stride. Think still-going-strong or sprinting.

2. I don't want the website/company to be in the Logo. I want to be able to put the name/website underneath (in an as of yet undecided font). If you want to get creative with it, just keep in mind I'll be considering it without the lettering.

3. It needs to be able to fit on the back of a shirt over the T3-T4 vertebrae (or a little higher or lower), between the shoulder blades.