We are seeing some really nice work and the colors great. Again, keep in mind that this brand will be used across many media types including, web, vehicle emblems, product labeling, invoices, letterhead, vegetable stands, etc.
Thank you all for your hard work and wonderful creativity.
Designers - I do not mean to be pushing folks down a particular path. Please remain open minded with your work and re-read our goals and keywords of the message we're trying to convey. Put yourself in our shoes and imagine trying to convey a message to the consumer: Environmentally responsible, natural, organic, close to nature, healthy, fresh, bright, etc. We are in a very rural and naturally beautiful location so one message may be that we are as close to nature as a farm can be and that we only use natural, organic means by which to deliver the highest quality products to the consumer.
ggcloud - #47, again the team likes the concept and colors but feels the design is a bit too abstract. A really tough line balancing between fine detail and silhouette type elements. Drop shadow is nice touch and theme really pops.
fawwaz - #25 & #26 - although I asked for more elements of our region, the tree and/or mountains are too small and will not print well in small size and thus obscure the other details. #18 works much better thus far.
ggcloud - #32 is beautiful. I see the elements you've put in there but it you really have to stare at it to pick them out. The play on colors and shapes is very creative. This really draws my eye into the the design but I know our team will question clarity of our mission and the connection to organic, health, quality, etc. If you have the time to play with this more, we'd love to see something else along these lines.
EJDesign - #39, #40, #41 are simple, clean and bright but I'm not seeing the elements we are seeking in the graphic. Font is probably not appropriate as it will clash with invoices, and other printed material.
fawwaz - #25 and #26 are nice variations from your earlier submission but will probably not print well in logo form. Great for vehicle signs or other large format. Maybe something outside the circle or a larger circle or oval shape.
Fawwaz - nice, clean and bright! Really like the colors. There is an element that is missing but I'm not sure what it is. I'll get more feedback from the team.
Not sure what you mean? If you're commenting on the scoring, as a group we are sitting here and looking at how this logo/brand will be applied across multiple media. #7 and #6 appear the most flexible so far because they are somewhat silhouette in design. The ratings are for our internal evaluation as opposed to a creative one. I'm rambling here and not sure if this is what you're commenting about but in short, we are looking at vehicle emblems, letterhead, business cards, invoices, etc, etc. Hope that makes sense. I personally find all 7 designs submitted by Vector to be very creative and attractive.
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Alex.
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Thank you all for your hard work and wonderful creativity.
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I will meet with our team this evening and try my best to give you more directional feedback.
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