Equipe commerciale: du lundi au samedi, de 13h00 à 17h00 CET
Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
Bref créative |
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Not just any Snack Logo | ||
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CRAVORS® brand | ||
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Dare to Indulge™ | ||
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Yes | ||
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Target Audience: Emma is a modern generation Y adult in her mid 20s, who likes everything fast and everything smart. She works hard, plays harder and mostly leads an active lifestyle. She also enjoys being a “couch potato” when her favorite shows are on and she often accompanies such moment with a bag of chips. However, Emma is very bothered by how her roommate criticizes her constant cravings. But she believes as long as she maintains an active lifestyle, she should feel privileged to eat whatever she craves! Positioning Statement: Cravors® Dare to Indulge Objective: Cravors® would like to convey that snacks are supposed to bring us all a sense of happiness and fulfillment that we all crave for! |
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Food | ||
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Logo Type Illustrative |
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Modern Cutting-edge Youthful |
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Predominantly warm colors like red/yellow/orange. With a touch of luxury color like Gold or Bronze whichever you deem fit. However I prefer to have a 'gloss' (reflective, shadings, tones) in the colors instead of just solid colors. Feel free to explore! |
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not sure | ||
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Cravors® logo needs to appeal to your cravings for snack when you have one. If you have a crave for chips and you know exactly chips is what you are going to buy, you can be assured that Cravors® conveys the understanding of your needs and rest assure it will taste delicious. When it tastes delicious, you are happy and satisfied and that's what you will benefit from Cravors®. I like Cheetos® wordmark logo. The colors & the font style make me feel energetic and youthful according to what I perceive from the brand image. If i were to watch a comedy, i would definitely grab a bag of Cheetos. However, I do not wish to receive similar designs that infringes trademarks and copyrights. Please understand that I do not wish to waste your time and effort and I hope to receive a totally different concept from existing chips brands logo. |
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