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Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
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| National Coalition for Marine Conservation - new organization name and logo | ||
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| Wild Oceans | ||
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| for the future of fishing | ||
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| Yes | ||
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| We are transitioning our organization, “National Coalition for Marine Conservation” to “Wild Oceans.” Our new logo should represent symbolically all our organization stands for. Founded in 1973, our organization has a rich history working exclusively to conserve ocean fish. Wild Oceans better reflects our goal of keeping the oceans wild to preserve fishing opportunities for the future, a future that should favor the individual angler and small-scale commercial fisherman over industrial-scale exploitation and wholesale “farming” of the sea. Wild Oceans also provides a clearer statement of our mission to be a catalyst for change in national fishery policy, from a narrow single-species focus on yields to fisheries to an ecosystem-based approach that reflects our expanding circle of concern for all marine life. In our efforts to conserve the ocean’s top predators - the big tunas, marlins and sharks - we have evolved our conservation programs to include protecting the prey fish like menhaden, herring, sardine and squid that are crucial to the survival of a wide range of predatory fish, marine mammals and seabirds. See our organization web page for more background (www.savethefish.org). | ||
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| Environment | ||
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Symbolic Abstract Mark Character |
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Cutting-Edge Unique/Creative Clean/Simple Outdoors/Natural |
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| We would like to avoid spot colors, such as Pantone colors, that do not translate well into process colors (CYMK). Most of the printing we do is on a 4-color digital press. We gravitate toward ocean-related colors, such as blue, green, aqua, teal, etc. that are in our current logo (see www.savethefish.org) but we are open to creativity here. Logo will likely be used in T-shirts and stationary so it should translate well into black and white. | ||
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| not sure | ||
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| Logo will be used in stationary and press releases and should be legible and recognizable at a small-size (approximately 1 inch square). Each element of the final product should be able to stand alone once the new brand is well established. The graphic, like a Nike swoosh, should be ID-able down the road. The Text “Wild Oceans” should also be able to be used in different applications without the graphic, and vice versa. | ||
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