To all - It looks like we have decided to get away from the idea of having a graphic depiction of the sled as part of the logo. Thanks for the great drafts to date.
Thanks for the great response! More general comments - XPO is an acronym, so it is uppercase.
Remember that this logo is going (primarily) on a decal that can be no more than about 2.375" (60mm) high. As a result, it will need to be a horizontal design for the font(s) large enough to read.
OK, I see several designs have been submitted - Thanks to you! A few general comments... These are nice, but the feel I get looking at them is that these would look great on a piece of equipment that you would see in a 24-Hour Fitness Gym, or an L.A. Fitness Gym. A CrossFit Gym is frequently called a "Box" because they have, quite literally, been known to be outside with their equipment in cargo box. Many CrossFit boxes are in old warehouses. Look at the vids I have linked to, and check out this Reebok commercial currently running nationwide:
http://www.youtube.com/watch?v=YAu-ftOM3C8
Our Armored Fitness logo has a rough, stamped-metal or textured look. We need something that reflects the "Fitness is my sport" attitude. Fitness done the CrossFit way is not for wimps.
BTW - A Mac-friendly link to our video is here:
http://www.youtube.com/watch?v=_q29E-CxjFI
Also, I noticed that this contest is veiled. I don't remember choosing that and am investigating how to open it up. Thanks for your submissions!
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Porteur du Projet
Porteur du Projet
Porteur du Projet
Porteur du Projet
Remember that this logo is going (primarily) on a decal that can be no more than about 2.375" (60mm) high. As a result, it will need to be a horizontal design for the font(s) large enough to read.
Porteur du Projet
http://www.youtube.com/watch?v=YAu-ftOM3C8
Our Armored Fitness logo has a rough, stamped-metal or textured look. We need something that reflects the "Fitness is my sport" attitude. Fitness done the CrossFit way is not for wimps.
BTW - A Mac-friendly link to our video is here:
http://www.youtube.com/watch?v=_q29E-CxjFI
Also, I noticed that this contest is veiled. I don't remember choosing that and am investigating how to open it up. Thanks for your submissions!