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Equipe commerciale: du lundi au samedi, de 13h00 à 17h00 CET
Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
Bref créative |
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| Logo for a web+retail fine jewellery brand | ||
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| The Velvetcase | ||
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Care, Service, Variety Aspirational, Exclusive Purity, Trust, Ethical Fine Jewellery, Diamonds |
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| Jewelry | ||
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Symbolic Abstract Mark Initials Illustrative |
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Feminine Sophisticated Simple Professional High Tech Rustic |
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purple - similar to (C:50 M:100 Y:0 K:0) gold - similar to (C:25 M:25 Y:75 K:20) |
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We have one logo design that we are Ok with --- but want to see more options before we finalize our logo. Our business concept summary below - The Velvetcase is a fine jewellery retailer operating with a hybrid ‘brick and click’ business model and targeting the semi-luxury consumer segment. Our goal is to become a single destination for a consumer’s jewellery needs across occasions, genres, categories and price ranges. The ‘brick and click’ business model we have chosen will solve the key structural problems of high inventory costs and working capital needs in the traditional retail jewellery industry as well as build trust with the consumer. We are building a rich interactive technology platform that will power our 250-400 sqft. stores and showcase an exclusive jewellery collection designed by 100+ top Indian and global designers and spanning multiple genres of jewellery – brilliant diamond, uncut diamond (jadau), gold & antique, platinum, silver, etc. Our value proposition to a consumer is • Largest variety in multi-genre jewellery • Access to several top Indian and global designers • Trustworthy quality (certified/hallmarked jewellery) at a 20-25% discount to retail prices And all this in the same environment of a physical store where an Indian customer shops today. The technology platform will serve The Velvetcase stores and also enable ecommerce with a view towards customer centricity. Special emphasis is placed on top class photography and imaging including 3D videos of the product, 1:1 scaling to ensure setting the right customer expectation and integrating augmented reality (next phase) so that a customer can have a life like, yet virtual experience to viewing or trying jewellery. Moreover, the platform will track, aggregate and analyze consumer preference data on which products/brands they view and transact (or not). The ultimate goal is to personalize the customer experience across screens –in store and on personal devices – and become the single destination for all their jewellery needs. |
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Téléchargez le matériel du projet |
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| Mycroburst_files_22717.zip 2 files attached: 1. existing logo - too many elements and color shades making it expensive to print; logo is also too tall and difficult to downsize due to intricate design elements; logo should definitely indicate us as a fine jewellery brand not a jewellery case manufacturer 2. home page design - this will give you a sense of the color schema used as well as the placement of the logo on our web platform. |
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| motif_23065.jpg We could use this motif below the underline |
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| ac_23098.jpg Profile view of a near perfect diamond |
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