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Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
Equipe commerciale: du lundi au samedi, de 13h00 à 17h00 CET
Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
Bref créative |
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| InfoGraphic Anyone? We have the survey data for you? | ||
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| We've got the results. Can you present it in a way that will "go viral"? | ||
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| Repeat Client in Online Travel looking for help with an Info-Graphic | ||
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We surveyed our audience of 100,000+ customers over our 6 year operating history about their views on Travel Guides and Travel Brochures. Now we'd like to share the results with Tourism Boards and Travel marketers in a way that's so "cool" and social media that they're inclined to share it with others. We allow users to order the guides and brochures that tourism boards distribute via airports, visitor's centers and via their website. It's an old practice and we're trying to make it interesting again on our site TravelGuidesFree.com. We think we have NEW insights about what people want in our survey but our design skills just don't do it justice. Background: TravelGuidesFree.com works with over 110 tourism boards to distribute travel brochures to people who are planning trips to various destinations. Our core offering is that we provide leads to Tourism Boards at the rate of $.99 per lead. For consumers, we give them one site that they can go to for ALL destinations, rather than going to tens or hundreds of different websites. We consistently provide: 1)highest quality of leads (we verify all mailing addresses before sending them out as leads) 2)quantity (we collect more leads than other sites) 3)breadth and depth of offering (we have over 110 destinations covered). The point of this marketing material is to establish TravelGuidesFree as thought leaders in the marketplace who are doing research and focusing on what the travel planner wants. Our research is surprising because -- as it turns out--most people don't want ebooks, they want printed brochures. I will be attaching examples and some material that we have had designed on Mycroburst |
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| Advertising | ||
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| Our buyers fall into two categories, the first are hip youngsters that are getting their first shot at doing media plans at small advertising agencies. The second group are local tourism professionals who have seen it all and are now running the local tourism board's marketing. They don't trust easily. We should aim for the first but not be so tragically hip that we don't appeal to the latter audience. | ||
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We're mainly looking to turn the information in this survey (attached) into some really need charts and graphics that can be tweeted or posted to a facebook page. We can add text to explain if the need be but we'd like to let the data do the talking. This info graphic should be less than 350k and 500 (width) by less than 2500 (height). We would like the final, editable files. Example is here: http://www.tnooz.com/wp-content/uploads/2012/01/simpliflying1.jpg I am uploading the results of the survey (please keep confidential until we release the graphic) as well as our own (un-designed) version of the results in a Powerpoint file. We look forward to seeing what you can come up with. Thanks for your help! |
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Téléchargez le matériel du projet |
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| simpliflying1_14946.jpg the sample infographic to emulate |
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| TGF_Customer_Survey_Raw_Clean_1_14947.pdf our printed version of the survey results (NOT an info-graphic) |
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| Simpliflying_Infographic_v41_14948.jpg another example infographic |
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| TGFree_logo_60inch_15142.jpg TravelGuidesFree Logo |
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