Thank you everyone for your great design work! It was a tough decision to select just one winner. We had a lot of fun with this project and hope you did too.
Thank you all for the wonderful design work. There are many designs to consider. I will take the time allotted this week to review all of them and select the winner by the deadline next Sunday.
Thank you all for the wonderful designs. This is getting quite interesting indeed.
First some general feedback. The labels that I feel are the most successful thus far convey a sense of place. I plan to distinguish my wine by where it comes from, The Hundredth Vally. The label needs to show in some way the place from which the wine comes. Labels that are simply letter or that use faces or people do not convey a sense of place. The two labels that are most successfully conveying a sense of place are #46 and #31.
I would rather see a label that uses the word "Hundredth" than the number 100. The name Hundredth Valley comes from the phrase "The Hundred Valleys of The Umpqua." The number 100 doesn't relate back to this phrase and it also looks like commemorative bottle for an anniversary or centennial celebration.
Finally, the winning label will lean more towards a traditional look than a contemporary look. High end wine buyers are more comfortable with tradition, centered images, gold leaf, borders, seals etc. It is OK to move away from this towards contemporary, but overall, the label should still feel traditional. I think #31 does a good job of balancing a traditional feel with some contemporary flair.
Now to some specific comments: #46 is very good. I don't have a suggestion to improve. But if possible I'd see the same concept with another more traditional font must to compare.
#44/43-I like what you have done with the H and V but this label does not have a sense of place. Any way to incorporate what you have done with some imagery?
#38-#36-The design work is beautiful. I like it a lot. It is contemporary but in traditional colors, which keeps it just a little edgy but not too far. However, I don't get a sense of place from this label. This wine could come from anywhere. Any way to give it a little taste of the valley?
#32-Good idea but the color is too harsh. Can you mute it or tone it down a tad. It kind of hurts my eyes.
So far I like #13/#14 best. I also like the versions in yellow/green but I think the sliver tones are more sophisticated and emblematic of a high end wine. With all of the images in this vein, I think the 2011 needs another framework. The red circle is too reminiscent of The Food Network. I know I said no grapes but maybe a grape? Or just something more in keeping with the overall design. It feels a tad stuck in now.
#11 looks too much like a 100th Anniversary commemoration.
I like the larger font on #8. Can't make up my mind whether I like #8 or #10 better. I will keep pondering this.
Thank you for the great work! They're all very impressive.
8 Commentaire récents
Porteur du Projet
Porteur du Projet
Porteur du Projet
Pinot Noir
FYI. Pinot Noir is a type of grape used to make wine. It is French, and translates loosely to "black nut."
Porteur du Projet
Thank you all for the wonderful designs. This is getting quite interesting indeed.
First some general feedback. The labels that I feel are the most successful thus far convey a sense of place. I plan to distinguish my wine by where it comes from, The Hundredth Vally. The label needs to show in some way the place from which the wine comes. Labels that are simply letter or that use faces or people do not convey a sense of place. The two labels that are most successfully conveying a sense of place are #46 and #31.
I would rather see a label that uses the word "Hundredth" than the number 100. The name Hundredth Valley comes from the phrase "The Hundred Valleys of The Umpqua." The number 100 doesn't relate back to this phrase and it also looks like commemorative bottle for an anniversary or centennial celebration.
Finally, the winning label will lean more towards a traditional look than a contemporary look. High end wine buyers are more comfortable with tradition, centered images, gold leaf, borders, seals etc. It is OK to move away from this towards contemporary, but overall, the label should still feel traditional. I think #31 does a good job of balancing a traditional feel with some contemporary flair.
Now to some specific comments:
#46 is very good. I don't have a suggestion to improve. But if possible I'd see the same concept with another more traditional font must to compare.
#44/43-I like what you have done with the H and V but this label does not have a sense of place. Any way to incorporate what you have done with some imagery?
#38-#36-The design work is beautiful. I like it a lot. It is contemporary but in traditional colors, which keeps it just a little edgy but not too far. However, I don't get a sense of place from this label. This wine could come from anywhere. Any way to give it a little taste of the valley?
#32-Good idea but the color is too harsh. Can you mute it or tone it down a tad. It kind of hurts my eyes.
#24/#23 I like the updates.
Thank you again for all the great work!
Porteur du Projet
Porteur du Projet
#11 looks too much like a 100th Anniversary commemoration.
I like the larger font on #8. Can't make up my mind whether I like #8 or #10 better. I will keep pondering this.
Thank you for the great work! They're all very impressive.
Porteur du Projet
Thanks!