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Bref Conception

Pour le projet Gaylord Community United Church of Christ Brand Identityheld by gucclogo

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  Gaylord Community United Church of Christ Brand Identity

 

  Gaylord United Community Church, UCC; or Gaylord United Church of Christ

 

  Less Guilt, More Joy -OR- That They May All Be 1 -OR- Our God, Our Community, Our Church

 

  Yes

 

  We are part of the National Denomination for the United Church of Christ, but we have our own identity within the Gaylord, Minnesota rural community. (http://www.ucc.org/about-us/ucc-logo.html)

We are a musical, mission-driven, prayer-centered congregation seeking to build energetic ministries that change the world…starting at home.

Our goal is to become a “4-X” Community-Focused Church, where we help people build stronger relationships with God, deepen their faith, connect with other people in the community, and share our talents with the world.

“No matter who you are, or where you are in life’s journey, you are welcome here!”

We try to have “Less Guilt and More Fun” in our times together. As the church of the independent thinker, we encourage constructive conversations between people with vast differences in their faith.

We seek the middle, striving to balance the opinions and beliefs from people who may be different, but who are looking for ways in which they share common approaches to life. We seek to tear down barriers that divide us by building a covenantal relationship where we respect each other, even if they share different opinions from us.

We do not dictate what others should, let alone must believe, but provide a safe place where people can question their faith, share their thoughts, and join together in prayer, mission projects, music, and worship services that bring us closer to each other..and to God.

 

  Religion and Spirituality

 

  Symbolic
Abstract Mark
Illustrative
Character

 

  Modern
Cutting-edge
Traditional
Sophisticated
Professional

 

  we mainly want colors that can be used in a variety of advertising mediums and collateral, while also appealing to those people who are color-blind or have other forms of eyesight impairment.

We are open to suggestions, but probably a red color that is already used by our national denomination should be part of the color schema.

 

  not sure

 

  Please refer to the attached documents for additional information and background on our church and congregation.

 

Téléchargez le matériel du projet

 

Gaylord_UCC_Brand_Identity_Brainstorming_2013_06_17_38111.pdf

Here are some ideas, ask questions if you are confused.

 

Gaylord_UCC_Future_Brand_Identity_2013_07_30_38112.pdf

Content which may help

 

UCC_Flame_00000281_JPG38175.jpg

This is 1 of 2 pictures of the flame in our sanctuary

 

UCC_Flame_00000334_JPG38176.jpg

This is 2 of 2 pictures of the flame in our sanctuary

 

Gaylord_UCC_World_Class_4x_Strategy_2013_07_10_38177.pdf

This is a document that explains our pursuit of a 4x strategy...4 great musical programs, 4 great worship services, 4 great service projects, and 4 great events each year.

 

UCCG_Banner_38178.png

This is an old banner with our old church logo.

 

UCCG_Piano_Window_with_Dove_38179.png

This is a glass window in our sanctuary with a dove.

 

UCCG_Rose_Window_38180.png

This is a rose window that stands by the front door of our church

 

UCCG_Weathervane_38181.png

This is the old weathervane from our church, which includes the old logo.

 

uccbrandguidelines_38217.pdf

This is a document from our national denomination (United Church of Christ) that sets forth the requirements for use of their logos and other brand guidelines. The UCC red is PMS 186, which is CMYK 0-100-81-4 and is web cc092f. I apologize for not uploading this document earlier.