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877-525-5646
Equipe commerciale: du lundi au samedi, de 13h00 à 17h00 CET
Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
Equipe commerciale: du lundi au samedi, de 13h00 à 17h00 CET
Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
Bref créative |
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| Drip Marketing HTML Email Campaign | ||
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| Acquisition focused for Weight Loss Challenge | ||
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| Fun. Effective. | ||
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Overview statement: HealthyWage designs and organizes weight loss challenges and contests in which participants can win money for losing weight. (www.healthywage.com) People join a team of 5, pay an entry fee of $75, lose weight and the winners take home the $10,000 top prize. What is the background? The SparkPeople (sparkpeople.com) audience is directly aligned with the potential HealthyWage participant. (health conscious living, exercise, etc.) This campaign is for coregistration: meaning that when the user signs-up to be a SparkPeople member they will also be presented with an opt-in to HealthyWage. (See screenshot of user experience attached) HealthyWage would be listed as one of the ‘Partner Offers’. Once the user opts-in to receive more info from HealthyWage, there will be an autoresponder email sent to the users inbox. This is the initial email that you are designing, (700x500). SparkPeople will then be sending the users email address to HealthyWage for a drip-marketing campaign. (Remaining series of emails.) Objective: As you can image, the goal is to convert the user to a paid participant of HealthyWage. So the efforts need to be direct response focused in feel, have clear call to actions, and evoke a sense of urgency. There will also be a Special Discount for SparkPeople members ($25 off) which should help with conversion. In general, the audience should feel motivated and the desire to lose weight, while being part of something larger through fun, effective team weight loss. Unique Selling Proposition: Special promotional discount for SparkPeople members ($25 off normal $75) The opportunity to be a part of something larger, a team weight loss challenge, AND of course the opportunity to win $10K cash as a reward for your success. Note: Please design with both the old and new logos in mind as we will hopefully be swapping to the new logo once their new site is launched in January. |
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| Health | ||
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| SparkPeople members who have expressed an interest in HealthyWage challenges. | ||
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Deliverables: 5 HTML sequential emails • Auto-Responder email: 700 x 500, Max file size 50K • Drip marketing email #1, (Sent on day 3) • Drip marketing email #2, (Sent on day 5) • Drip Marketing email #3, (Sent on day 7) • Drip Marketing email #4, (Sent on day 14) • Drip marketing email #5, (Sent on day 30) Auto-Responder email Size: 700 x 500 Subject Line: Here's the $25 discount you requested from SparkPeople and HealthyWage Headline: SparkPeople Members, You’ve Taken the 1st Step to Achieving Your Weight Loss Goals and the Chance to win $10K! Sub Headline: Special Discount for SparkPeople Members: Join in the next 7 days and pay only $50 to compete for the $10,000 grand prize. (normally $75) (I envision this be a graphic call out with button or the like) How it works: In our most popular $10,000 challenge, you compete in teams of 5 to lose weight. The top 3 teams in the challenge win $10,000, $5,000, and $3,000. There are thousands of dollars of additional prizes during the challenge for participants. You do not need to have a team to sign-up for the challenge - we will make sure you find a team. Take the next step and sign-up here (Another link to Landing Page) This seems to good to be true --Tell me more about HealthyWage: The company was formed in 2009 to give you the opportunity to make a weight loss bet and win big cash prizes for losing weight. In the last 3 years, we have awarded hundreds of thousands of dollars to winners for losing weight. Our challenges are grounded in behavioral economics that demonstrates that you are tremendously more successful at losing weight when you put down a little bit of money and have the opportunity to win cash prizes. We have been featured on: ABC, Huffington Post, Time Magazine (Insert logos) ‘Get Started’ Button 3 day email Subject Line: Save $25 to Lose Weight with HealthyWage and win $10K From Line: Dear xyz, You expressed interested in losing weight on SparkPeople.com. Take the next step, finish you registration with HealthyWage and you could win $10K. Previous winners say: "Team weight loss helped us stick with our goals...we won $10,000!" $10,000 - 200 pounds “Team Chubbies” "I'm in the best shape of my life....and won $10,000!!!" $10,000 - 166 pounds Team “You’ve lost that Love Handle Feelin” How it works: In our most popular $10,000 challenge, you compete in teams of 5 to lose weight. The top 3 teams in the challenge win $10,000, $5,000, and $3,000. There are thousands of dollars of additional prizes during the challenge for participants. You do not need to have a team to sign-up for the challenge - we will make sure you find a team. Take the next step and sign-up here (Another link to Landing Page) The company was formed in 2009 to give you the opportunity to make a weight loss bet and win big cash prizes for losing weight. In the last 3 years, we have awarded hundreds of thousands of dollars to winners for losing weight. As seen on: ABC, Huffington Post, Time Magazine (Insert logos) ‘Get Started’ Button 5 day email Subject Line: Only 2 days left to get your $25 discount at HealthyWage From Line: Dear xyz, Only 2 days left to take advantage of your SparkPeople Membership special discount. Sign-up and you could win $10K for losing weight! Did You Know? Financial incentives triple the effectiveness of weight loss programs. -- Journal of the American Medical Association, 2008 HealthyWage challenges are grounded in behavioral economics that demonstrates that you are more tremendously more successful at losing weight when you put down a little bit of money and have the opportunity to win cash prizes. Sign up now for your chance to change you life and win $10,000. HeathyWage was formed in 2009 to give you the opportunity to make a weight loss bet and win big cash prizes for losing weight. In the last 3 years, we have awarded hundreds of thousands of dollars to winners for losing weight. As seen on: ABC, Huffington Post, Time Magazine (Insert logos) ‘Get Started’ Button 7 day email Subject Line: Last chance to get your $25 discount from HealthyWage From Line: Hurry! Today is your last day to take advantage of your SparkPeople membership $25 discount. You could win $10K for losing weight! It just takes 3 easy steps to register: 1. Click Here to take advantage of the SparkPeople $25 promotional discount 2. Join with your friends, family, co-workers, or let HealthyWage find a team for you 3. Pay only $51 to join a team and start losing weight! HeathyWage was formed in 2009 to give you the opportunity to make a weight loss bet and win big cash prizes for losing weight. In the last 3 years, we have awarded hundreds of thousands of dollars to winners for losing weight. As seen on: ABC, Huffington Post, Time Magazine (Insert logos) ‘Get Started’ Button |
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Téléchargez le matériel du projet |
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| HW_color_TAG_A_New_Logo_30077.jpg This is the clients new logo. We will be swapping the old logo to use this in mid-January. Please keep this in mind when designing. |
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| HW_LOGO_WITHTAG_OUTLINES_OLD_30078.eps This is the clients current logo. Please use this to start, knowing that we will swap to their new logo in mid-January |
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| HW_SparkPeople_Logo_30079.png This is the logo for the site that HealthyWage is partnering with on the co-registration. It should also be included in each email. |
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| Screen_shot_2012_12_15_at_2_42_09_PM_30080.png Here is an email that SparkPeople currently sends. This is an email that the HealthyWage client likes the look and feel of. Keep in mind that this should still primarily be HealthyWage, but they like the people at the top of this and the nice clean layout. |
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| Time_30081.png Logos for the press mentions. Time |
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| ABC_30082.png Logo for the press mention. ABC |
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| Huff_30083.png Logo for press mention. Huffington Post |
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| FoxNews_30084.png Logo for press mention. FoxNews |
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