Equipe commerciale: du lundi au samedi, de 13h00 à 17h00 CET
Assistance technique: du lundi au samedi, de 13h00 à 17h00 CET
Bref créative |
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Development of a logo for a new consulting firm | ||
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StoneCross Group | ||
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Strategy with Execution (NOTE: This tagline is tentative.) | ||
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Yes | ||
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The StoneCross Group is an independent, professional management-consulting firm that specializes in supply chain management. (For a definition of supply chain management, see this link on Wikipedia: http://en.wikipedia.org/wiki/Supply_chain_management .) We help our clients improve the performance of their people, facilities, inventory, equipment, material handling systems, and information technology (IT) systems. Though we are a new firm, our seasoned professionals have over 100 years of combined experience in the supply-chain industry. (NOTE: We might eventually want a second version of our logo that includes the tagline so we can use different forms of the logo for different purposes.) |
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Consulting | ||
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Logo Type Symbolic Abstract Mark |
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Cutting-Edge Corporate Industry Oriented High Tech |
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We have no specific colors in mind, but we want the logo to look very polished and professional. Furthermore, it should provide an image of positive results, wisdom, trust, loyalty, efficiency, intelligence, dependability, and a "big picture" perspective. | ||
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not sure | ||
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Our name, StoneCross, is intended to bring up two key emotions. "Stone" implies solidness, dependability, sustainability, and trust over the test of time. "Cross" implies movement (or crossing over) from current mediocre conditions to a better result. One example of this might be a stone bridge crossing over from a near perspective to a far one, but that is just of our brainstorms. We will leave it up to the artist to come up with the best concept. Our principals recently completed a branding exercise for marketing purposes. The top words that came out of our exercise: client 3.166 supply chain 1.931 need 1.931 operation 1.699 business 1.544 solution 1.544 service 1.467 improve 1.467 goal 1.467 firm 1.39 integrity 1.236 issue 1.236 solve 1.158 focus 1.158 experience 1.081 provide 1.081 expert 1.081 problem 1.004 company 1.004 value 1.004 knowhow 0.927 consulting 0.849 project 0.849 costs 0.849 help 0.849 distribution 0.772 better 0.772 management 0.695 results 0.695 skills 0.695 competiveness 0.618 challenge 0.618 logistics 0.618 necessary 0.618 effective 0.618 achieve 0.618 lean 0.618 subject matter 0.541 bottom line 0.541 specific 0.541 strategy 0.541 process 0.541 people 0.541 risk 0.541 organization 0.463 warehousing 0.463 customized 0.463 streamline 0.463 implement 0.463 deliver 0.463 profits 0.463 time 0.463 best 0.463 If you have any questions, please contact us. |
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