Designers some general feedback:
1) Do NOT use too much color gradients especially on FONT
2) Traditional fonts only and we prefer mostly sans serif type fonts (modern, curved or designed fonts are not a good fit)
3) I don't know if you see the star ratings, but if your design has at least a 3 star rating it is worth making modifications
4) Today only TWO designers have bothered to incorporate the 1346 - this is a critical element.
Feedback to all designers:
1) Do NOT use literal graphic images such as animals, hands, or coins
2) PLEASE SEE EXTENDED SPECIFICATIONS IN COMMENT MADE 30 DECEMBER 2011
This project is now Guaranteed and Veiled. The Creative Brief has been updated, please refer to it for all details. The changes to the original brief are as follows:
CHANGE THE TAG LINE TO: Increased Returns - Decreased Risk
Additional Specifications:
these additional specifications are meant to suggest that multiple versions of a design should be submitted in order to allow client to choose the direction of the eventual logo. It is not necessary to enter all different treatments initially - we will notify you if your first draft warrants submitting the other treatments.
Tag line must be either in ALL CAPITAL LETTERS or have The First Letter In Each Word Capitalized
Include Treatments will the following derivations NOTE: any LLC derivations should have the LLC very small almost like a copyright or trademark paradigm
A Better Financial Plan
A Better Financial Plan LLC
A Better Financial Plan.com
A Better Financial Plan.com LLC
Include treatments that incorporate 1346 into the graphical element of the logo or by creatively arranging copy. More on this requirement to better explain the objective
The number should be be subtle and not overshadow the company name
Ideally the 1346 would be abstractly established so it is only seen after either some one looks at the graphic long enough or some one points out that the 1346 is there (Consider the arrow in the FedEx logo, the swoop from A to Z in Amazon's logo, or the number 11 in the American College football Big Ten conference logo as examples of a subtle visual representation of their service)
- would also like to see some treatment with the initials, but all treatments must include 'A Better Financial Plan"
-on the tag line capitalize either all letters or at least the first letter in each word
- I would like to see all treatments both with and without tag line
- i would like to see all treatments against both white and black background
- comments on the abstract images accompanying logo text:
10 & 9: too cartoonish and feminine, and too literall with the circles seeming to represent coins
3: the arrow circle is too generic
4: the swoop on the left side seems disconnected to the concept all together. I do like the feel of it, perhaps incorporating this sort of swoop with a more literal metaphor like an quill ink pen perhaps.
7 I like this one, would like to see it in different colors besides the orange including oranges that are more burnt or more red. Also the block looks too much like the letter E on its side, would like to see that addressed
8: i like this one would like to see different versions of the abstract image, also the image placed to the side of the copy, varying colors
9: this one is also strong, would like to see variations of both colors and the abstract image
9 Commentaire récents
Porteur du Projet
1) Do NOT use too much color gradients especially on FONT
2) Traditional fonts only and we prefer mostly sans serif type fonts (modern, curved or designed fonts are not a good fit)
3) I don't know if you see the star ratings, but if your design has at least a 3 star rating it is worth making modifications
4) Today only TWO designers have bothered to incorporate the 1346 - this is a critical element.
Feel free to ask for any more specific feedback
Porteur du Projet
Employé(e)
Brief has been updated, kindly review the same before submitting any design.
Good Luck!!
-Steve
Porteur du Projet
1) Do NOT use literal graphic images such as animals, hands, or coins
2) PLEASE SEE EXTENDED SPECIFICATIONS IN COMMENT MADE 30 DECEMBER 2011
Porteur du Projet
CHANGE THE TAG LINE TO: Increased Returns - Decreased Risk
Additional Specifications:
these additional specifications are meant to suggest that multiple versions of a design should be submitted in order to allow client to choose the direction of the eventual logo. It is not necessary to enter all different treatments initially - we will notify you if your first draft warrants submitting the other treatments.
Tag line must be either in ALL CAPITAL LETTERS or have The First Letter In Each Word Capitalized
Include Treatments will the following derivations NOTE: any LLC derivations should have the LLC very small almost like a copyright or trademark paradigm
A Better Financial Plan
A Better Financial Plan LLC
A Better Financial Plan.com
A Better Financial Plan.com LLC
Include treatments that incorporate 1346 into the graphical element of the logo or by creatively arranging copy. More on this requirement to better explain the objective
The number should be be subtle and not overshadow the company name
Ideally the 1346 would be abstractly established so it is only seen after either some one looks at the graphic long enough or some one points out that the 1346 is there (Consider the arrow in the FedEx logo, the swoop from A to Z in Amazon's logo, or the number 11 in the American College football Big Ten conference logo as examples of a subtle visual representation of their service)
Porteur du Projet
Porteur du Projet
-on the tag line capitalize either all letters or at least the first letter in each word
Porteur du Projet
- i would like to see all treatments against both white and black background
- comments on the abstract images accompanying logo text:
10 & 9: too cartoonish and feminine, and too literall with the circles seeming to represent coins
3: the arrow circle is too generic
4: the swoop on the left side seems disconnected to the concept all together. I do like the feel of it, perhaps incorporating this sort of swoop with a more literal metaphor like an quill ink pen perhaps.
7 I like this one, would like to see it in different colors besides the orange including oranges that are more burnt or more red. Also the block looks too much like the letter E on its side, would like to see that addressed
8: i like this one would like to see different versions of the abstract image, also the image placed to the side of the copy, varying colors
9: this one is also strong, would like to see variations of both colors and the abstract image