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Design Brief

for project well metricsheld by elevatus

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Creative Brief

 

  well metrics

 

  well metrics

 

 

 

  Yes

 

  Here is what well metrics does. Most companies today pay a certain amount of money per employee per month - for health insurance. We offer wellness services which enable employees to become healthier (& more productive) by focusing on preventative approaches to health issues, so that the employees can live healthier lives and the employer can save money on the back-end (by having lower and less frequent claims each month) - because everytime an employee goes to the doctor, in many insurance plans, the employer has to pay for some of each visit.

The "metrics" comes in because we offer what is called "results based wellness", we enable employers to see how their employees are doing, see how the health campaigns, ex. Quit Smoking Month (launched and promoted to the employees) are doing and then allow them to view various reporting & analytics so they can view their ROI (return on investment).

 

  Health

 

  Logo Type
Symbolic

 

  Clean/Simple
Modern
Industry Oriented
High Tech

 

  Healthy, light and yet professional. Sort of a balance between approachable and reliable.

 

  not sure

 

  Overall, we need a clean vector based logo with the words well metrics next to it. Possibly well (normal weight) metrics (med or bold).

File Requirements: Your file must be built in Illustrator and completely scalable as this identity will go on cards, letterhead, our website etc. If any of your file does not scale, you will need to revise the file before payment is made. The file was not built correctly last time, so it is a requirement this time.

Note: Do not copy some random Microsoft Windows logo and submit it (yes I have seen this before as well).

 

   

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