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Design Brief

for project VanDeHey Capital & VanDeHey Investment Partnersheld by toddvandehey

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A Logo, Monogram, or Icon | Created by toddvandehey

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Creative Brief

 
  VanDeHey Capital & VanDeHey Investment Partners

 
  VanDeHey Capital ... and VanDeHey Investment Partners

 
 

 
  No

 
  There are two related companies here.

VanDeHey Investment Partners LP is a Hedge fund.

VanDeHey Capital LLC is a company that hold the assets invested in the fund by the managing partner (Me) and also can issue bonds and make loans based on the assets it controls.

 
  Financial Services

 
  Logo Type
Symbolic
Abstract Mark
Initials

 
  Cutting-Edge
Clean/Simple
Sophisticated
Traditional
Serious
Masculine

 
  no specific preference. One dark color, one light, and one accent color I would guess.

Obviously choose professional colors... i.e. dark blue is better than florescent pink

but feel free to be creative with your color choices

 
  3

 
  Things that come to mind NOT NECESSARY TO USE, but feel free to

Greek/Roman Statues/columns, Subtle textures, Old world look (like british or european maybe), organized/geometric look... could probably fit into a square or rectangle though doesn't necessarily need to be in one

NONE OF THESE NEED BE USED... just some random stuff that sprung to mind if you don't think of anything else.

 

Download project material

 
CardsAlmostFinal_2288.jpg

I had a business card project on here for VanDeHey Investment Partners before. Here were my favorite designs from that project.

These should give you an idea of my tastes/preferences, but should not in any way limit you in your designs.

WHAT YOU MAKE DOES NOT HAVE TO BE LIKE THESE, NOR DOES IT HAVE TO GO ALONG WITH THESE. I'LL TAKE THE BEST DESIGN POSSIBLE EVEN IF IT MEANS HAVING TO REDO OR EDIT THESE BUSINESS CARDS.

 
2_pp_copy_2289.jpg

Very random, but as I am the face of the company, here are a couple of pictures of me... not that you should use me or a likeness in the design, but you could.

More importantly they should give you an idea of my look and age. Because anyone dealing with the company will have met me as their first impression.

 
75_pp_copy_2290.jpg

second self-pic

 
Financial_Logos_2291.jpg

This picture is from the financial logos section on this website... of these logos:

I like the Adaptive, Brick and Almega logos form my type of project

The other ones seem either too colorful or not serious enough for this project.

 
BlueCrossBlueShield_2293.jpg

Here is an example of a company who has two divisions that work together. One is called blue cross, and the other is called blue shield. The logos work separately or together.

I don't particularly love these logos, but that is the concept I'm going for

 
   

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