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Design Brief

for project Roofing Company Canvassing and Sales Materialheld by southerus

Won

Draft selected as a winner

Marketing collateral | Created by southerus

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Creative Brief

 

  Roofing Company Canvassing and Sales Material

 

  Flyer, Tri-Fold, Door Hanger

 

  ROOFING | GUTTERS | SIDING

 

  First off I am not creative and could not even begin to tell you what I am looking for in terms of layout and content structure. I can tell you where I have the content and logo but I leave it to you to come up with something. We are needing a flyer, brochure, and door hanger for door to door canvassing and sales of storm damaged roofs, gutters, and siding. It is 99% insurance claim based. We derive most our business in this door to door approach so having a awesome flyer or tri-fold to refernce as we talk with a home owner is vital to our image.

 

 

 

  Our target and primary audience is strictly home owners. Our secondary audience is insurance companies because we must work with them during the claims process - but we rarely market to them like we do the home owners. I like a professional, clean, trendy look. Also one that conveys stalwartness, expertise, and trustworthyness.

 

  Who we are.
What we do.
Why we do it.
How we do it.
A short bio.
Our credentials.
Manufactuers we represent.

 

Download project material

 

SOUTHERUS1_0R10_copy_3962.pdf

Logo

 

Roofing_Brochure_Information_3963.docx

Document with links to lots of content.

 

bbb_3972.jpg

Approved Credential and Manufacturer Logos

 

brand_logos_3974.jpg

Approved Credential and Manufacturer Logos

 

GAF_ELK_3975.jpg

Approved Credential and Manufacturer Logos

 

HAF_3976.jpg

Approved Credential and Manufacturer Logos

 

logo_GAF_2011_3977.gif

Approved Credential and Manufacturer Logos

 

NCRA_National_Roofing_Contractors_Association_3978.gif

Approved Credential and Manufacturer Logos

 

NRCAlogo_3979.gif

Approved Credential and Manufacturer Logos

 

NRCA_3980.jpg

Approved Credential and Manufacturer Logos

 

Owens_Corning_Logo_3981.gif

Approved Credential and Manufacturer Logos

 

owenscorninglogo2004_3982.gif

Approved Credential and Manufacturer Logos

 

EPA_Logo_3983.gif

Approved Credential and Manufacturer Logos

 

owenscorning_logo_3984.gif

Approved Credential and Manufacturer Logos

 

021811Southerus_BC_1__3985.pdf

Our current business card layout.

 

Tri_Fold_Content_4156.docx

NEW DOCUMENT

 

Roof_Components_Diagram_3_4161.jpg

ROOFING COMPONENT DIAGRAM

 

Roof_Diagram_2_4162.jpg

ROOFING COMPONENT DIAGRAM 2

 

   

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