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Design Brief

for project Logo for "Indie Guitar Mag"held by LaunchFarm

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Creative Brief

 

  Logo for "Indie Guitar Mag"

 

  Indie Guitar Mag

 

 

 

  No

 

  I manage a portfolio of blog/review sites/ online magazines and just recently I have been doing electric guitar equipment reviews for a new blog called "IndieGuitarMag.com." The idea is that Indie Guitar Mag stands for Independent Guitar Magazine (an online publication dedicated to genuine guitar articles free of major advertising influence). The focus for most of the equipment reviews on IndieGuitarMag.com will feature small, niche, independent boutique builders of stompboxes, guitars (electric and acoustic), and amplifiers.

IndieGuitarMag.com will also profile buzz-worthy new music and related music videos. Guitar tablature and lessons will also become key pieces of the online magazine/blog moving forward.

Inspirational sites for the logo would be iconic guitar and amp brands like the old Santa Cruz guitar letter-based logo, cool bike frame builders like Vanilla bikes, hip lifestyle brands like DC shoes and rock icons like Marshall Amps (see links below):

1.) http://www.brandsoftheworld.com/logo/santa-cruz-guitar-company
2.) http://vanillabicycles.com/
3.) http://www.dcshoes.com/us/en
4.) http://marshallamps.com/

 

  Music

 

  Abstract Mark
Initials

 

  Clean/Simple
Industry Oriented
Retro

 

  web friendly colors that print well. Think skateboard deck hanging on the wall of a cool design firm.

 

  not sure

 

  I really like the symbol based lifestyle brands that can usually be found during the X-Games or Mountain Dew Tour events. Indie Rockers and soulful skaters seem to personify the vibe of style without trying to hard. Red Bull does a great job. DC shoes is strong. The script used for Marshall Amps is nice. The logo should feel at home if it were an apparel brand for sale at a hip little shop in Brooklyn.

 

   

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