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Design Brief

for project Logo for a Non-profit Sustainability Initiativeheld by StrathconaGreenZone

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Creative Brief

 
  Logo for a Non-profit Sustainability Initiative

 
  Strathcona Green Zone

 
 

 
  No

 
  The Strathcona Business Improvement Association is a non-profit organization that represents over 400 businesses in the Strathcona region of Vancouver. We have a goal of becoming widely recognized as Vancouver's Green Zone through our initiative "Strathcona Green Zone". This project is to create a logo to represent the Green Zone initiative and will be used on our website and throughout all our branding in the area.

The Green Zone initiative recognizes the strategic opportunity that sustainability offers business. It aims to create a community of businesses working to reduce environmental impacts through resource efficiency, pollution prevention, green purchasing, and greenhouse gas reductions. By sharing innovative approaches, Strathcona businesses will build and circulate their expertise to green business, green the streets, work collaboratively, infuse the area with economic activity, and build the brand of Strathcona.

The Green Zone initiative aims to highlight existing activities, educate businesses about the business case for sustainability, build momentum for the Initiative, gain media attention, and attract partners and resources.

 
  Environment

 
  Symbolic
Abstract Mark

 
 

 
  For colours, we would like a maximum of 3, though we would be fine with two. Because the Strathcona Business Improvement Association already has a strong brand presence in the area, we are interested in the idea of playing of that brand image. Please see www.strathconabia.com to view our existing logo. We would be interested in playing off the colours in that logo without making it too similar. We also prefer deep, vivid colours to faded or pastel colours.

We're also open to other ideas you have, so don't feel like you have to stick with the colours in the existing logo.

 
  not sure

 
  Ideally, our logo will consist of the Strathcona Green Zone name as well as a symbol. The symbol should be able to stand on its own and be used as on its own eventually. We will probably use it as favicon, or as a standalone on other branding materials so it should be recognizable. Also, we need something that can be printed very large or very small and still look great.

 
   

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