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Design Brief

for project Electronic Chronicheld by Mollywood

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Creative Brief

 
  Electronic Chronic

 
  Electronic Chronic

 
 

 
  No

 
  Electronic Chronic is not the name of a business. It's name of a music project (album) that is about to be released by the artist Na Palm. It has already been trademarked and copyrighted.

It's a perfect blend of electronic music and hip hop. Think of it as a marriage between a sick rapper and a house music deejay.

This logo will most likely be placed on the cover of the album, on t-shirts, and also on many promotional/marketing materials. This logo will be seen by millions of people.

 
  Music

 
  Logo Type
Symbolic
Illustrative
Character

 
  Cutting-Edge
Unique/Creative
Clean/Simple
Modern
Fun
Serious
Illustrative

 
  I am not too concerned with color at this point. Since we are titling the album Electronic Chronic green is the obvious answer. But I am not always about the obvious. I like to think deeper than that. Purple is another color that could work since purple is closely associated with marijuana. But again, the ball is in your court.

 
  not sure

 
  I prefer design to be clean and minimal. There are many different ideas going through my head. I will throw one at you guys and then let you have your creative freedom to do what you want. Obviously having a marijuana leaf is the obvious way to go. And there might not be any way around it. But if you did something clever to the leaf to give it that "electronic" feel (and make it appeal to the masses so it's not such an obvious drug reference), then that could definitely work. For instance, a glowing purple leaf that is made out of lightning bolts is an option. Again, that is just an idea to help get your thought process on my same level. PLEASE feel free to do with this what you want. But please keep the design clean.

Here are some links to check out Na Palm and some of his music:

http://www.facebook.com/napalmchicago
http://napalmlive.com/
http://soundcloud.com/napalmchicago
http://artistecard.com/napalm

His new music project is much more electronic than his last mixtape. But this still gives you an idea of what you are working with.

 
   

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