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Design Brief

for project Clever Clogsheld by Sophie

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A Logo, Monogram, or Icon | Created by Sophie

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Creative Brief

 

  Clever Clogs

 

  Clever Clogs

 

  Smart shoes for smart kids

 

  Yes

 

  Clever Clogs is a new business set up to sell school shoes to children attending one of the British Schools in The Hague (The Netherlands).
As the school has a uniform, black or blue leather shoes must be worn.
Clever Clogs aims to provide this market with professionally fitted school shoes.
Clever Clogs will be a mobile shop, and will sell shoes on the school premises. The mobile shop will visit the various British School locations on a rota basis when parents are on site to pick up their children.
The logo:
The name of the company should convey tow messages:
1. we're in the business of selling SHOES (As the company is based in Holland, the word « clogs « is used).
2. We're in the business of selling shoes for SCHOOL.

 

  Retailers

 

  Symbolic

 

  Fun
Playful/Cartoonish
Youthful

 

  Preferably light and dark blue (these are the British School colours)

 

  not sure

 

 

 

   

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