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Design Brief

for project Wooly's Ice Househeld by woolysice

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Creative Brief

 

  Wooly's Ice House

 

  Wooly's Ice House

 

 

 

  Yes

 

  Wooly's Ice house is a new flavored shaved ice dessert. The shaved ice is shaved super fine and has the texture of fresh powdered snow and it melts in your mouth instantly. It is a healthy alternative to frozen yogurt with fresh fruit toppings and syrups.

 

  Food

 

  Illustrative
Character
Web 2.0

 

  Unique/Creative
Clean/Simple
Fun
Playful/Cartoonish

 

  blue, light blue. although open to all, whatever the designer thinks would be best.

 

  2

 

  Our mascot is going to be a woolly mammoth. So here are some concepts we were thinking about. Most important is to keep it clean and simple

1. Using the letters "wooly" to make a mammoth (ie: W can be the ears, the two O's are eyes, the L is a trunk, etc.)
2. Our ice shaves out in sheets and it looks like ribbons. So incorporating that into our logo.
3. Making the initials of our company name into a mammoth and having Wooly's next to or under it.
4. The mammoth itself should be a web 2.0 style mammoth

Heres a link to some logos we really like

http://www.toxel.com/design/2010/03/03/20-unique-and-creative-logo-designs/

Really like the iron duck, spartan golf, mister cutts, and good duck logos.

Heres a video of us shaving the ice. Note the ribbon texture.
http://www.youtube.com/watch?v=sfNJo3VSD7Y

 

   

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