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Design Brief

for project Women Worth their Weight (Logo/business name)held by ehealth1

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A Logo, Monogram, or Icon | Created by ehealth1

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Creative Brief

 

  Women Worth their Weight (Logo/business name)

 

  Women Worth their Weight

 

  health, self, body acceptance

 

  Yes

 

  I am a holistic health consultant (physical therapist, qualified counselor and long-term recovered anorectic). 'Women Worth their Weight' is a business that promotes health, self and body acceptance in women (all ages) who struggle with self-esteem and body-image concerns reflected in disordered eating behaviors.'Women Worth their Weight' (WWTW) offers seminars, workshops, individual counseling and written material (resources) to achieve this end. WWTW Logo will be used on website and other promotional material (business card, letterhead, email footer).

 

  Health

 

  Logo Type
Symbolic
Abstract Mark
Initials
Web 2.0

 

  Unique/Creative
Clean/Simple
Sophisticated
Modern
Youthful

 

  I've worked with a teal (green/blue) and white in previous design. I liked this (clean, simple) but am open to your suggestions.

 

  2

 

  I want the emphasis to be on the "WORTH" in "women worth their weight" because I think this is the crux of the issue (ie., eating disorders/disordered eating behaviours ultimately reflect issues of self worth (value). I can email my current logo if desired. It does this quite well but I am looking for something new, bold, more compact, easier to work with.

 

   

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