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Design Brief

for project Whitner Labs - Logo + Business Cards held by mwconner

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A Logo, Monogram, or Icon | Created by mwconner

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Creative Brief

 

  Whitner Labs - Logo + Business Cards

 

  Whitner Labs

 

 

 

  No

 

  The logo will be used as the company image for a pharmaceutical laboratory. Products for this company will be available over the counter to the general public and carry this logo on its packaging - even in areas where reduced sizes of the logo image and company name are required/expected

 

  Pharmacy/Pharmaceuticals

 

  Character

 

  Clean/Simple
Corporate
Masculine

 

  Would prefer dark brown as base color, perhaps complimentary colors would be gold and/or black. Alternatively Black as base color with complimentary color red

 

  2

 

  Concept: Play on word “Lab”, Laboratories shortened for Labs as in Labrador retriever
Base Image: “Chocolate” dark brown “Lab” Labrador retriever dog
just the head & neck of the dog, “off-profile” – not eye-direct or in profile, 45 degrees off direct face
stylized, not actual photo, simple, not overly
Conveys trust, loyalty, warmth, family (not overly silly or serious or mean)
Logo should be roughly square in overall proportion
To be used on letterhead, websites, signage, business cards, shirt stitch outs, etc.

 

   

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