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Design Brief

for project Watersaving product for African marketheld by Watersaving

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Creative Brief

 

  Watersaving product for African market

 

  W.O.W!

 

  Clean and Shining WithOut Water

 

  Yes

 

  This is going to be a brand name for a series of products that is based on washing without water. This saves water, and we want it to have a environmental profile. We are going into the African market with this.

 

 

 

 

 

  Cutting-Edge
Unique/Creative
Sophisticated
Modern
Industry Oriented
Outdoors/Natural
High Tech
Serious
Illustrative

 

  blue and green?

 

  2

 

  We imagine the tag line "clean and shining" in small letters over the WOW! and "WithOut Water" under. And we imagine it is good if its easy to see the pararell with the letters from "WithOut Water" forming into WOW.

It is a environmental product and it saves water. This should be a priority to have some elements of this, secondly the product is a washing product, so maybe someprofile /elements that points towards a washingproduct?

 

   

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