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Design Brief

for project UMMA Community Clinic Logo Contestheld by UmmaClinic

Won

Draft selected as a winner

A Logo, Monogram, or Icon | Created by UmmaClinic

  • Prize
    $350 Guaranteed
  • Drafts
    499
  • Close
  •  Winners
    1
    more info
     
     

Creative Brief

 

  UMMA Community Clinic Logo Contest

 

  UMMA Community Clinic

 

 

 

  No

 

  UMMA is redefining healthcare for the people of South Los Angeles by applying the ethical, financial, and social teachings of Islam to the problems of caring for the underserved. Our Federally Qualified Health Center provides comprehensive family care that rivals the best private care in Los Angeles, and we do it for everyone, regardless of their ability to pay.

 

  Health

 

  Symbolic

 

 

 

  Green for sure and light brown.

We would like to stay in the Earth tone / pastel family.

 

  2

 

  We would like to give the designers two options:

1) Enhance our current logo on our website: www.ummaclinic.org. Make it look much nicer, the current design does a poor illustration of community through usage of 4 green aliens on the moon :(

Or 2) Create a new logo, which will emphasize the Islamic heritage using Islamic motifs and the element of community / care.

*** On our current logo we liked how it was easier to read UMMA and that UMMA is the main focus.
*** We would like the font to be san serif, giving it a modern feel
*** We would like to logo not to get to complicated, better to keep it on the simpler side.
*** Last but not least, we do not care for the traditional health care look with the blue serpent. We are looking for our own unique identity.

This is a hand full, truly looking forward to the designers work. Good luck team.

 

Download project material

 

Copy_of_logo_small_416.jpg

Here is some useful information about our current logo:

Likes:
* The word UMMA is the main focus and easy to read.

Dislikes:
* Poor depiction of community as green aliens.
* Need creative enough.
* The diggin the neon shade of green

 

ist2_1705724_architecture_turkish_blue_tiles_422.jpg

Reference of Arc sample #1:

 

ist2_4937896_photographer_at_safdarjung_tomb_423.jpg

Reference for arc sample #2

 

ist2_8712130_iranian_ancient_window_424.jpg

Reference for arc sample #3

 

   

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