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Design Brief

for project Type A Events Business Cards & Stationaryheld by TypeAEvents

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Business Cards and Stationery | Created by TypeAEvents

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Creative Brief

 
  Type A Events Business Cards & Stationary

 
  A focus on events. All of them. All aspects of them. Anywhere.

 
  I need double sided standard sized Business Card [3.5" x 2"]

 
 

 
  Century Gothic

 
  Modern
Professional

 
  Jennifer Braun

 
  CEO or would also like to try putting a function like "meetings + events"

 
  3969 County Road 116
Medina, MN 55340

 
 

 
  763.682.4846

 
  612.644.4426

 
  763.684.0061

 
  jennifer@typeaevents.com

 
  www.typeaevents.com

 
 

 
  Info on who we are and what we do can be found on our website at www.typeaevents.com

Would like to see different options like:

phone.
cell.
email.

also, would like to see some options with this symbol: |

Like:

jennifer braun | type a events

Would like to see the card with and without title.

Also, like the + symbol.

I'd like our business cards to look hip and professional...but want them to have some personality.

Our branding colors are gray, teal, and white. Open to incorporting another sub color as you see fit--possibly taupe, navy, or dark fuscia.

Hoping to see innovative ideas on what is up-and-coming with business cards now for people to take notice.

Our logo is new so we are interested in unique ways to use it.

 
  I would like to try to fit this explanation about our name on the back because I love it. I know this will be tight--do what you need to if you need to cut out a little to get it to fit....but lets see if we can do this on the back. (Or, we could go to the fold-out kind if we have to and then do ubllets of our services on the back.)

In the 1950’s, doctors developed a personality classification that was supposed to help them identify predicators for heart disease. They grouped certain criteria together and labeled that personality, “Type A”. The term has come to have some negative connotations.

From our point of view, while we are an eclectic team of varied personalities and interests, we endeavor to provide type A service.

Does that make us a group of unlikable, over-bearing maniacs? No.

We think the so-called “symptoms” of type A are the same qualifications you want in your event planners:

Type A individuals can be described as time-conscious, competitive, ambitious, business-like perfectionists. They are usually over-achievers who derive a great deal of satisfaction from work and multi-tasking. They drive themselves with deadlines and are often “stress junkies”.
–Type A Behavior: Its Diagnosis and Treatment, Meyer Friedman

We proudly don the scarlet letter as a badge of our undying need to deliver services to you on time, in budget, and beyond your expectations. If that ends up leading to heart disease….well, we’ll live with that. If our service prevents your heart attacks, then we’ve done our job.

 
 

 

Download project material

 
TypeAevents_PMS_colors_2898.ai

The colors of the logos are very close but still not quite hitting the mark--the gray is a little greenish and the teal is a little blah. When you're using them, please try other shades of gray and teal.

 
TypeAevents_PMS_colors_2899.eps

here is the eps version instead of ai in case that is desireable

 
   

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