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Design Brief

for project Tropic Whisper - business logo and mongramheld by shorinek

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A Logo, Monogram, or Icon | Created by shorinek

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Creative Brief

 

  Tropic Whisper - business logo and mongram

 

  I would like to be able to use just the initials (TW) or Tropic Whisper spelled out with the design

 

 

 

  No

 

  This will be used for new line of casual beach clothing and accessories for women from 25 to 45 years of age. (e.g. T-shirts, polo shirts, tank tops, wraps, cover ups, tops, shorts, caps, light jackets, etc). The logo / monogram will be a integral part of the garmet. Women will be buying the item for the logo as much as the garmet itself. (e.g. the Nike "swish"). The mercandise will be sold in beach swim wear stores and beach gift shops.

 

  Apparel

 

  Abstract Mark
Initials

 

  Unique/Creative
Sophisticated

 

  Not sure..... Probably 3 or more colors, but option to use only 2 colors This will be embroidered on the garmets.

 

  not sure

 

  Some ideas I would like to explore:
- The "T" & the "W" are designed with palm trees (NO cartoon theme)
- The words / letters are sculptured / written in the sand.
- possibly the surf is already starting to wash the letters away
- Consider incorporating both the palm trees and the letters in the sand
- I'm not totally set on this concept. I would like to explore other concepts too

 

   

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