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Design Brief

for project This is a business logo. The company name is King Waterstradt, Attorneys at Lawheld by Marianne

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A Logo, Monogram, or Icon | Created by Marianne

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Creative Brief

 

  This is a business logo. The company name is King Waterstradt, Attorneys at Law

 

  KW

 

 

 

  Yes

 

  We are a law firm with two principle partners who are very different. I am a 43 year old mild mannered woman. My business partner is a 32 year old fierce and brilliant man. Our tastes are disparate. He is a litigator, I am a bankruptcy practitioner. He likes bold, strong letters and I like fancy, script letters. We would like our logo to somehow show both sides of the coin, but also be joined in some way. Just like our practice. Our colors are Pantone 2695C (deep purple) and white.

 

  Law

 

  Initials

 

  Sophisticated
Corporate
Masculine
Feminine

 

  Pantone 2695C and White.

 

  2

 

  We do not want an ampersand. Our company name is not And, it is just our two names. I would prefer that if an image is included in the design, that it be incorporated into the letters rather than beside them, above or below them. But, I don't want the letters to fade into that additional design. Rather, I would like the letters to be prominent in comparison to whatever the image behind might be. Set off in some way.

 

   

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