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Design Brief

for project The Dopeshow Projectheld by Mollywood

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Creative Brief

 

  The Dopeshow Project

 

  Dopeshow | Dopeshow Live

 

  The dopest show on earth.

 

  Yes

 

  Dopeshow (or Dopeshow Live) is a start-up live entertainment company. Think of it as a mini Live Nation (livenation.com). We are in the business of maximizing the live concert experience for the consumer while at the same time producing, marketing, and selling tickets for the artist. It is a subsidiary of Tricoastal...which is the parent company to the record label that recently signed and developed the electronic hip hop artist Na Palm (facebook.com/napalmchicago). We initially will be concentrating out efforts in the college market since that is our core demographic at the moment. But our end goal is to be one of the premiere live entertainment companies in the world. Keep in mind that the brand identity has to be targeted towards BOTH the consumer (the fans) and the industry (musicians, record labels, etc).
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Our competitive edge/unique attribute will be commingling live performers with live deejay sets. In the ever-changing world of music, deejays are now superstars alongside all the mainstream artists that you hear on the radio. And their live sets are high-erergy spectacles that are major light/video productions. The electronic movement that has been prevalent in Europe for years is starting to become mainstream in America. (For those of you not familiar with this movement, I will provide some links below that you can check out.) ------------------------ BTW, have not decided whether or not to include LIVE in the company name. That is why I listed both Dopeshow and Dopeshow Live.

 

  Music

 

  Logo Type
Symbolic
Abstract Mark
Web 2.0

 

  Cutting-Edge
Unique/Creative
Clean/Simple

 

  We are currently at stand-still when it comes to deciding on the color scheme. We are open to suggestions 100%. Keep in mind that we cannot use the color red because of our competitor, Live Nation. Green orrrr purple are the colors that jump out at me when I first think of Dopeshow. But like I said, we are open to anything.

 

  not sure

 

  Here are some helpful URL's to get you on the same page as our movement.
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www.facebook.com/napalmchicago
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www.napalmlive.com - (this is just a landing page, our website is currently being reconstructed) - you can check out music videos, download free music, etc if you are looking to dive further into the music side of things.
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www.youtube.com/watch?v=wIHStTES_u0 (tour recap video of Na Palm's first ever national tour last Fall...much bigger and better things coming soon)
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www.livenation.com - (competitor)
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www.deadmau5.com - check out his site for pics, videos, etc so you can get a feel of what his live concerts really are. They are a spectacle of lights and energy. We plan on taking that idea mainstream. Deadmau5 is one of the biggest deejay/producers in the world at the moment in case you aren't familiar.

 

   

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