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Design Brief

for project the bike projectheld by laviepf2011

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Creative Brief

 

  the bike project

 

  tbp. the bike project. est 2011

 

 

 

  No

 

  this is for a startup business that intends to demo high performance bicycles to hard core cycling enthusiasts. we will only have the most up-to-date and technologically advanced equipment ready for demo.

please refer to the following link for design inspiration:

http://www.vitocorleone.com/bike_project/index_4.php

 

  Sports

 

  Logo Type
Symbolic
Web 2.0

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Industry Oriented
High Tech

 

  bronze (darkish) and red (like you just scratched the surface of your skin). please refer to:

http://www.vitocorleone.com/bike_project/index_4.php

 

  not sure

 

  http://www.vitocorleone.com/bike_project/index_4.php

we really like the idea of the compass rose shown on the above link. I'd like to see the rings as a better designed bicycle chainring set (don't be afraid to make it look a little aggressive, if the traditional chainring look doesn't look right) with the "spiky" compass rose overlaid on top and the B, P, Est. 2011, and T replacing NESW (respectively). We also like the way the compass rose is laying at an angle.

 

   

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