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Design Brief

for project SWIG & Co., LLC held by housewineofthesouth

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A Logo, Monogram, or Icon | Created by housewineofthesouth

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Creative Brief

 

  SWIG & Co., LLC

 

  Periwinkle Friends

 

 

 

  No

 

  Periwinkle Friends is a line of products such as apparel, housewares, greeting cards, gift bags, garden items, etc. with a target market of women 25-50. PF items are meant to be purchased and exchanged between female friendships.

 

  Home and Garden

 

  Symbolic

 

  Sophisticated
Feminine

 

  The flower should be in typical periwinkle blue, which is more of a purple-blue or violet-blue. Any background or contrasting color could possibly be a shade of yellow or perhaps a muted lime-ish green, even a lighter blue. Not tied to any colors except the accuracy of the periwinkle blue for the flower.

 

  not sure

 

  Having a periwinkle as part of the logo is a must. font of "Periwinkle Friends" must be very sophisticated and feminine. I envision one substantial periwinkle, but would like to see some versions with multiples as well.

 

   

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