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Design Brief

for project Street Monstar Streetwear Logoheld by StreetMonstar

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A Logo, Monogram, or Icon | Created by StreetMonstar

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Creative Brief

 

  Street Monstar Streetwear Logo

 

  Street Monstar

 

 

 

  No

 

  The guiding principal of the Street Monstar brand is to create uniquely stylish street clothing for the fashion conscious crowd. We offer our consumers products that are inspired by the street and hip-hop culture.

The SM crew brings great passion into designing and manufacturing street wear and puts great emphasis on style as well as comfort.

 

  Apparel

 

  Logo Type
Abstract Mark
Initials

 

  Unique/Creative
Modern
Masculine

 

  The logo should look nice in any single or multiple color representations.

 

  not sure

 

  Our designs will be based on the whole street and hip hop culture and current trends.

http://www.icecreamfactoryonline.com
This is my current project. Street Monstar is planned to be much greater. But use that as a rough feel for the direction I am aiming towards.

Bathing Ape/BAPE, Sexy-Diamond (taiwan), New Era are some examples of the direction we will be heading towards in terms of design culture. BUT please no similarities in logo design.

Logo Characteristics (IMPORTANT)
1. Must be unique, different and show super creative thinking in design.
2. On the other hand, the logo should be simple (not too simple) and easily recognised even from far away. As with all great logos.
3. The logo should look good on caps, t-shirts, pants, etc., and should be suitable for embroideries, which can't bring out details which are too fine and complicated.
4. The logo must portray a feel of the street and hip hop culture. Important.
5. Elements of the street and monstar words of the brand should be portrayed where possible.
6. Logo must be seriously awesome.

Cheers.

Quality is more important then quantity.

 

Download project material

 

Street_Monstar_Logo_Design_Brief_New_3528.doc

Please download the Logo design brief file in word format for a more organised view of the details for this logo design

 

Logos_that_I_like___my_own_rough_drafts_3529.doc

Logos that I like & my own rough drafts. PLEASE DOWNLOAD

 

   

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