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Design Brief

for project Square Mile Photo - Logo Designheld by jimmarshall87

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A Logo, Monogram, or Icon | Created by jimmarshall87

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Creative Brief

 

  Square Mile Photo - Logo Design

 

  Square Mile Photo

 

 

 

  No

 

  This will be an online store selling stunning photos of the City of London ("The Square Mile" is how London residents refer to the City). The photos are taken by people who live, breathe and work in the city and capture the essence of this amazing city.

Our target market is city professionals and businesses who want to buy high quality, framed photographs for their homes or offices.

 

  Photography

 

  Logo Type
Abstract Mark

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern
Local/Neighborhood

 

  Predominantly white background please.

 

  2

 

  I have played around a bit with a font called Suede that I like (http://www.dafont.com/suede.font) - but please don't restrict your designs to this. It should give you an idea of the general style I have in mind. I quite like the "flickr blue" colour which I think conveys some of the attributes above. Again, this is guidance though - do your own thing.

Please avoid obvious icons like cameras, photos etc. This needs to be edgy.

 

Download project material

 

smplogo_3038.jpg

Here's one I came up with myself. I quite like the font, colours and the use of the background in the middle.

 

logo_3062.png

Here's my own interpretation of the city skyline image. I'm sure you can do better.

 

   

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