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Design Brief

for project Spectrum Marketing Groupheld by spectrumman

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Draft selected as a winner

A Logo, Monogram, or Icon | Created by spectrumman

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    $350 Guaranteed
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    118
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Creative Brief

 

  Spectrum Marketing Group

 

  Spectrum Marketing Group

 

 

 

  Yes

 

  Full service marketing and public relations consulting firm. We do advertising, production, web design and media.

 

  Marketing

 

  Logo Type
Symbolic
Abstract Mark

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Corporate
Modern
Industry Oriented
High Tech
Serious

 

  The name of company is Spectrum Marketing Group...so I want the 7 colors of the spectrum represented.

 

  3

 

  I have examples of other logos that I like that I can upload or email to designers. I also have several ideas of what I want to see as concepts.
1. I like the idea of the word SPECTRUM being on a line by itself and MARKETING GROUP being on a line beneath.
2. There are 8 letters in the word SPECTRUM and therefore 7 spaces in between the letters. I thought maybe there could be a colored "dot" or "dash" or vertical "line" between each letter.
3. I would like to see an rainbow-colored "S" as a symbol.
4. I am open to using the initials "SMG" but it woudl have to look really good. I prefer to feature the name "SPECTRUM".

 

Download project material

 

Spectrum_Logo_ideas_5279.pdf

Attached are some examples of logos I like. As you can see, most of them have a black or dark grey background...I think the colors of the spectrum will show up well on a dark background. Of course I will need the optional white background as well.

 

   

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