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Design Brief

for project SMASH Academy Logoheld by heatherlpfi

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A Logo, Monogram, or Icon | Created by heatherlpfi

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Creative Brief

 

  SMASH Academy Logo

 

  SMASH, or SMASH (+ ability to add in various college names ej Stanford), or SMASH Academy (+college

 

  n/a

 

  Yes

 

  SMASH is the Summer Math and Science Honors Academy, see www.lpfi.org/smash. It is a program of the Level Playing Field Institute in SF, CA. We need a logo to brand the Academy, which is growing quickly and will be on many college campuses across the US. Currently we refer to them as ej. SMASH: Berkeley, SMASH: Stanford, SMASH: Yale etc. Logo will be used on all marketing materials (print and online) and on Tshirts, hats, backpacks. Logo should stand alone so that a student who attended SMASH: Berkeley will identify with a student who attended SMASH: Yale

 

  Education

 

  Logo Type
Abstract Mark

 

  Cutting-Edge
Clean/Simple
Industry Oriented

 

  Needs to complement our LPFI logo - see www.lpfi.org. Please stick to colors used on this website, although we will mainly use the new logo in black/white.

 

  not sure

 

  We want to be able to use the symbol on its own to brand SMASH across the country. It would be most useful to be able to add the text SMASH and SMASH: Stanford easily to the symbol. Other option would be to have the logo itself incorporate the text (but would need to be easy to change in/out different college names).

Should be loosely inspired by LPFI logo.

 

   

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