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Design Brief

for project SERENGETIheld by DHSVS

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A Logo, Monogram, or Icon | Created by DHSVS

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Creative Brief

 
  SERENGETI

 
  DH-S Security Vehicle Solutions

 
  Steering you in a safe direction

 
  No

 
  COMPANY PROFILE
A boutique consultancy offering advice to private, corporate and government clients looking to procure and use civilian armoured vehicles (sedans and suvs).

Our other business line offers advice, consultancy and training to the manufacturers and after markets armourers of security vehicles in the following areas:-
product and sales training for internals
establishing new business opportunities
audits of security vehicle service facilities
event and exhibition support
market surveys
tenders and presentation support

This is a very niche market and usually one serviced by either the general security industry or the manufacturers themselves through ordinary sales staff. Having worked in a government protective security agency looking after Heads of State, Governments and also in the industry itself, we look to offer a unique perspective to clients; one not tied to a specific manufacturer or product. We are also able to impart our unqiue knowledge of operations and make-up of the cars that no ordinary sales person could ever hope to attain.

My area of geographical focus is Asia Pacific, Middle East and Africa.

BRANDING
The initials DH-S are my name: Douglas Hornell-Scott. It is important that the hyphen is included as my name is double barrelled. I am and represent the brand. The brand's values are my values.

I was born and raised in Asia and have lived and worked here for nearly 30 years. I believe in feng shui but am not addicted to its principles. In the chinese horoscope, I am a (wood) dragon. The inclusion of an eastern dragon in the logo is critical, although it should not be overly stylized as I do not wish to portray my company as a kung fu school. Similarly, the elements of yin and yang are important not only for me personally but also the concept within security vehicles; these vehicles are not impervious and balance is required between the elements of camouflage, protection and mobility.

TARGET GROUPS
As described. High net worth individuals, multi national corporations and government agencies.

OTHER DUTIES
We also run driver familiarization and security driver training programmes.

DESIGN - COLOURS
Elements of grey and black are important. Orange/yellow signifying wealth creation is also critical.

Any logo designed must also be in original, black & white and inverse formats for various presentation formats.

I do not like 3D imagery and prefer to keep any design elegent and simple. The logo should not require explanation other than explaining the initials DHS.

A FEW IDEAS
Using a small d and h but keeping the S (in capital letters) and incorporating a dragon into the shape of the S?

 
  Security

 
  Abstract Mark
Initials

 
  Unique/Creative
Clean/Simple
Sophisticated
Modern
Serious

 
  Black/grey with yellow/orange elements.

 
  not sure

 
  Please refer above.

 
   

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