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Design Brief

for project Redesigning of logoheld by Faizan

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Creative Brief

 

  Redesigning of logo

 

  Interpro

 

 

 

  Yes

 

  Interpro is a Canadian forest products company headquartered in British Columbia, Canada. Interpro is the corporate name of the organization and has worldwide subsidiaries and satellite offices operating under this entity. Interpro has two main divisions: (1) Wholesale and distribution of softwood and hardwood lumber (2) Manufacturing wooden products such as pallets, boxes, crates, furniture components, cut to size wood, and customized packaging and handling material.

 

  Industrial Supplies

 

  Symbolic
Abstract Mark

 

  Unique/Creative
Clean/Simple
Corporate
Industry Oriented
Traditional

 

  Please replicate the current logo color.

Blue

 

  not sure

 

  There are four key pieces of information I want to make sure all designs are aware of:

1) Interpro is the corporate name of the organization.

2) Companies under the umbrella of Interpro: A) Interpro Forest Products – Wholesale and distribution of softwood and hardwood lumber (Corporate Headquarter) B) Interpro Forest Products Dubai – Wholesale and distribution of softwood and hardwood lumber into the Middle Eastern market (Regional Headquarters) C) Interpro Wood Industries LLC – Manufacturing of forest products (Manufacturing Subsidiary) D) Interpro Intermodal Inc. – In-House logistics and reloading subsidiary (Logistics Subsidiary)

3) We have a current logo (2 globes) without a logo text. I will make sure our current logo is given to all designers. We want a redesign of our current logo without deviating significantly from our logo. By significantly I mean we still want the globes as our logo but want to incorporate our corporate name “Interpro” with the logo.
We are also open to creative "retouching" of our current logo to make it more appealing as long as the 2 globes are still present.

4) Each one of the four companies will use the same logo but will have their company name as the logo text. We will market our company as Interpro but the letterheads of each individual company will have the new logo redesign with the corresponding company name next to it, as desigend by you. KEEP THIS IN MIND.

We do not wish to deviate from our current logo.

 

Download project material

 

Logo__PDF__2945.pdf

This is our logo without any logo text.

 

Current_Letterheads_2946.pdf

Attached is a copy of the company's current letterheads. As you can see, the branding is very inconsisent.

 

Current_brochures_2947.jpg

Attached is a copy of two company brochures. As you can see, the branding is very inconsistent and the color scheme, font, logo, and style are not standardized.

 

   

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