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Design Brief

for project RAYNET - business logoheld by mattCZ

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Creative Brief

 

  RAYNET - business logo

 

  raynet

 

 

 

  Yes

 

  We are a young software company switching our business to a new (and only one) product. So in our case "the Brand is both Company and Product". Our business is cloud computing (providing cloud software). Our customers are of all sizes.



Requirements for the new logo:



1) there have to be an abstract image/symbol of a ray (fish) and it has to be clearly recognizable



2) the logo should not be "settled". We are young age structured company, ambitious, with rapid growth and thats how we want to affect our customers. On the other hand - we act on the b2b market so the logo can not be realy funky (at least - not much)



3) we do not prefere "agresive logos". Good attributes would be: dynamics / elegance / friendliness / modernness



(The last 2 requirements are not dogmatic. We accept your creativity and individual concepts).

 

  Software

 

  Logo Type
Symbolic
Abstract Mark
Character
Web 2.0

 

  Unique/Creative
Clean/Simple
Corporate
Modern
Youthful

 

  We prefere "Turquoise Blue" (different to our today's blue color as seen on our current webpage).

 

  not sure

 

  See our webpage www.raynet.cz

Unfortunately it has not an english mutation. But - check our corporate video by clicking on an icon in the up-right corner of the homepage.

 

   

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