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Design Brief

for project Race team Logo / Branding Identityheld by Smurfer

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A Logo, Monogram, or Icon | Created by Smurfer

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Creative Brief

 

  Race team Logo / Branding Identity

 

  KB racing

 

 

 

  Yes

 

  This logo is to represent myself, and could potentially become a semi-professional race team in future. I would like to put the logo onto my race car, race helmet, jackets, video's, and onto a website.

I admire the following logo's for their clean lines, professional look and the fact they are highly recognisable. All or part of the logo can be used to represent the team.

I want the logo to be something that could represent me as an individual or grow with me into a race team logo/design. Imagine if the logo had been placed onto a Formula 1 car, I want it to stand out, but not look out of place alongside other professional race logo's.


http://3.bp.blogspot.com/_3eYCKTqxBqE/THLDVAeycpI/AAAAAAAAA9E/bB-bLdlglgk/s1600/redbullf1_logo.png

http://www.motorworldhype.com/wp-content/uploads/2009/12/virgin_racing.jpg

http://fauldsport.com/sites/default/files/images/j5_js_rear_peel.preview.jpg

http://img.hexus.net/v2/gaming/screenshots_pc/rfac/rfactor_logo.jpg

This "sumo power" logo looks great and is just white text over a black background

http://www.cartomotive.com/wp-content/uploads/2010/12/2010-Nissan-GT-R-Racing-Sumo-Power-No-22-GT-R-View.jpg

 

  Personal

 

  Logo Type
Abstract Mark
Initials

 

  Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern
Industry Oriented
High Tech
Abstract

 

  Red and green (car colours), black, white.

and/or

Green/Gold (Australian colours)

A combination of all of these colours could also be used but I would like to keep a professional & clean look.

 

  not sure

 

  I would like the "KB" to become an iconic symbol, if possible.

I am Australian, so a very subtle southern cross could be incorporated into the logo or writing, but not necessary.

 

   

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