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Design Brief

for project PV-Tech website logo redesignheld by solarmedia

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A Logo, Monogram, or Icon | Created by solarmedia

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Creative Brief

 

  PV-Tech website logo redesign

 

  PV-Tech

 

 

 

  Yes

 

  The PV-Tech website is the number one source for international solar energy industry news, technical articles, blogs and product reviews (established in 2007).

Website content is updated daily by editors across the world. We get 165,000 visitors per month.

 

  News and Media

 

  Logo Type
Abstract Mark

 

  Unique/Creative
Clean/Simple
Corporate
Modern
High Tech
Serious

 

  "PV-Tech" part should be 1 or 2 colours.

Symbol should use all 5 colours outlined bellow:

#e1142d
#ec9d0c
#47bd3c
#0172b1
#98388e

 

  not sure

 

  Current website logo (PV-Tech):
http://international.pv-tech.org/images/pvtech-logo.png

We also have a print publication, which is the counterpart of the website. The website logo should incorporate the colours used in the print publication logo (Photovoltaics International) in order to maintain the corporate identity (colour recognition).

Print publication logo (Photovoltaics International):
http://international.pv-tech.org/images/pvi-logo.png

We would like to have a symbol (as part of the logo) that incorporates the colours in our current logo, however you are free create new concepts using these (symbol doesn't have to be made out of boxes/rectangles as the current logo; nor does it have to be under the text, as or the current logo).

Requirements:
- needs to be web friendly (needs to be scalable; to be reasonably legible when shrunk to a small size)
- needs to be "extendable" to accommodate supplements (ie "PV-Tech Jobs", "PV-Tech Directory", "PV-Tech.org"; see guardian logo as example: http://international.pv-tech.org/images/guardian_logo.png); we'll do the "extensions" in-house, but we need you to pick a font-face for these
- needs to be recognised as the counterpart of Photovoltaics International (mainly colour recognition)
- new logo should not contain the text "Daily News" (as the current logo)

 

Download project material

 

pvtech_logo_2398.png

Current logo

 

pvi_logo_2400.png

Photovoltaics International logo

New PV-Tech logo needs to be recognised as the counterpart of Photovoltaics International, our print publication (mainly colour recognition)

 

guardian_logo_2401.png

Guardian logo

Our new logo needs to be "extendable" to accommodate supplements (ie "PV-Tech Jobs", "PV-Tech Directory", "PV-Tech.org".

Please see the attached Guardian logo as an example.

We'll do the "extensions" in-house, but we need you to pick a font-face for these.

 

   

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